Top 10 Most Reputable Retail Companies in 2025: Mega Market Drops Two Spots, Digiworld and Pico Exit the List

On September 26, 2025, Vietnam Report (Vietnam Report Joint Stock Company) officially unveiled the Top 10 Reputable Retail Companies in Vietnam for 2025.

Companies were evaluated and ranked based on three key criteria: Financial Capacity as reflected in the latest financial reports; Media Reputation assessed through Media Coding—a method of encoding articles about the company across influential media channels; and a Survey of Research Subjects and Stakeholders conducted in August-September 2025.

The 2025 Top 10 Reputable Retail Companies in the Hypermarket category saw minimal changes, with Central Retail, Saigon Co.op, and Wincommerce retaining their leading positions. Compared to last year’s rankings, Mega Market slipped from 4th to 6th place, falling behind Aeon and Lotte Mart.

In the Electronics and Digital Devices category, The Gioi Di Dong (Mobile World), FPT Retail, and Viettel Store maintained their top positions. Digiworld, which ranked 4th last year, did not make it to the top 10 this year. Pico, 10th in 2024, also dropped out. New entrants to this year’s rankings include Cellphone S (6th place) and Di Dong Viet (10th place).

According to the report, reflecting the economic growth momentum, Vietnam’s retail sector witnessed a steady recovery in the first half of 2025, following a promising 2024, despite ongoing segmentation across business segments.

Data from the General Statistics Office shows that final consumption in the first half of 2025 increased by 7.95% year-on-year (compared to 5.78% in the first half of 2024), contributing 84.2% to GDP growth. This underscores the leading role of domestic consumption amid pressures from tariffs and trade tensions affecting exports and investment.

In the first eight months of 2025, retail sales of goods reached an estimated VND 3,495.8 trillion, up 8.1% year-on-year. Vietnam Report’s survey also noted that nearly two-thirds of businesses reported improved performance. Many industry leaders recorded impressive profits by accurately meeting market demands and proactively reshaping the competitive landscape.

From the perspective of retail businesses, despite lingering uncertainties, recovery remains the dominant trend in 2025. Growth is driven by two factors: internal strategic restructuring efforts and supportive macroeconomic policies.

However, recovery is uneven, with clear segmentation between retail segments and business groups, depending on product portfolios, management capabilities, and adaptability to change.

Alongside positive developments, Vietnam Report’s survey highlights challenges for retail growth in 2025, notably (1) tariff fluctuations and international trade flows, (2) exchange rate volatility, and (3) rising operational costs. These factors are interconnected, creating a multi-dimensional impact on business operations.

Amid rising protectionism and trade barriers, import costs for raw materials and finished goods, especially for durable and high-end products reliant on foreign supplies, are also at risk. Retailers face additional burdens from high costs for rentals, logistics, staffing, and marketing.

Notably, online sales channels—now pivotal in modern retail strategies—have become new cost drivers as e-commerce platforms increase transaction fees, commissions, and advertising expenses. This necessitates optimizing sales channels and supply chains for businesses.

Overall, Vietnam’s retail market is increasingly dynamic, with businesses accelerating strategies to capture market share in a domestic market worth hundreds of billions of USD.