The launch event of the Orchard Grand apartment project (part of the Sycamore development, located on Hung Vuong Boulevard, Binh Duong Ward, Ho Chi Minh City, with prices starting from 58 million VND per square meter) on September 28 became a hot topic on social media. A viral video captured real estate agents jostling, pushing, and even climbing onto tables to grab blue papers, allegedly housing purchase vouchers.
The footage showed chaotic scenes of people shoving and shouting, leading many to speculate that the incident was staged to artificially inflate market demand.
Agents scrambling for purchase vouchers. Image from the video.
On September 29, CapitaLand Development (Singapore), the project developer, confirmed the video’s connection to the Orchard Grand launch. They reported over 950 attendees and overwhelming market interest, with 99% of units reserved on the first day.
CapitaLand clarified that the video captured a brief moment during the event’s final phase when a group rushed the document distribution area. Staff were immediately deployed to restore order, and the event continued smoothly. Prioritizing safety, CapitaLand is reviewing event protocols to prevent future incidents.
Orchard Grand, part of the 18.9-hectare Sycamore project by CapitaLand Development Vietnam and UOA Group, is located on Hung Vuong Boulevard, Binh Duong Ward, Ho Chi Minh City.
The project will offer approximately 3,500 low-rise, mid-rise, and high-rise apartments, accommodating around 13,000 residents. With an investment of 18 trillion VND, completion is expected in 2028.
CapitaLand Development (CLD), the real estate arm of CapitaLand Group, manages a portfolio valued at SGD 21.3 billion as of June 30. CLD focuses on Singapore, China, and Vietnam, developing integrated projects, malls, offices, accommodations, residences, industrial parks, logistics hubs, and data centers.
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