Boosting Domestic Market Development and Stimulating Consumer Demand
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The directive states: In the final months of 2025 and beyond, the global situation remains complex and unpredictable, with natural disasters, erratic weather patterns, geopolitical tensions, military conflicts, and instability in certain regions. Slowdowns in global trade and investment, coupled with increasing risks, directly impact Vietnam’s socio-economic development. To foster domestic market growth and stimulate consumer demand, thereby significantly contributing to achieving the national economic growth target of over 8% in 2025, the Prime Minister instructs Ministers, Heads of ministerial-level agencies, government-attached agencies, Chairpersons of People’s Committees of provinces and centrally-run cities, Chairpersons and CEOs of state-owned corporations and groups, and Chairpersons of business and industry associations to focus on implementing the following tasks and solutions:
Launch a special communication campaign to intensify the “Vietnamese People Prioritize Vietnamese Goods” movement, emphasizing the quality of domestically produced products
The Prime Minister assigns the Ministry of Industry and Trade to lead and coordinate with relevant ministries, agencies, and localities to implement innovative and effective solutions. This includes organizing a special communication campaign to strengthen the “Vietnamese People Prioritize Vietnamese Goods” movement, highlighting the quality of domestically produced goods. The campaign will also promote Vietnamese consumption on both domestic and international e-commerce platforms.
Additionally, the directive calls for organizing trade promotion programs, concentrated promotional events, and consumer stimulation activities within the framework of the National Trade Promotion Program. It also emphasizes enhancing supply-demand connectivity, bringing Vietnamese goods to rural, mountainous, remote, and island areas, as well as economically disadvantaged regions through multi-channel models. Collaboration with Vietnamese agricultural product exchanges will facilitate the distribution of local specialties and OCOP-certified products.
The Ministry of Industry and Trade, in collaboration with relevant ministries, agencies, and localities, will work closely with business and industry associations to guide enterprises in diversifying supply sources, developing flexible distribution systems and supply chains, and improving demand forecasting. This will ensure appropriate production and distribution plans, maintain a stable and continuous supply of goods to the market, and enhance the effective application of digital technology in building sales channels.
Urgent preparations are to be made for the 2025 Autumn Fair, as directed by the Prime Minister in Directive No. 172/CĐ-TTg dated September 25, 2025. The event must be practical, efficient, cost-effective, secure, and safe for the public.
Promote tourism programs integrated with cultural events and festivals; advance the development of the cultural and entertainment industries
The Prime Minister assigns the Ministry of Culture, Sports, and Tourism to lead and coordinate with relevant ministries, agencies, and localities in implementing solutions to promote tourism programs. These programs will be integrated with cultural activities, festivals, and trade promotion events nationwide, enhancing experiences and stimulating consumption of Vietnamese goods and services among domestic and international tourists. Localities will be guided to develop attractive, high-quality, and multi-experience destinations with creative, unique, and inter-regional tourism products. The development of the cultural and entertainment industries will be accelerated to allow the public to enjoy and participate in the commercialization of cultural products.
Provide credit packages to support production, business, and consumption with simplified lending procedures and conditions
The Prime Minister assigns the Ministry of Finance to guide ministries, agencies, and localities in disbursing funds for trade promotion activities (in case of arising issues), ensuring compliance with regulations, cost-effectiveness, and efficiency. Close coordination with relevant ministries, agencies, and localities is required to monitor price trends, especially for essential goods and services, to proactively implement appropriate, timely, and effective solutions within their authority and regulations.
The State Bank of Vietnam will direct credit institutions to actively apply digital transformation in the lending process, reduce processing times, increase transparency, and facilitate easier access to capital for individuals and businesses. This aims to stimulate domestic consumption. Research will be conducted to provide credit packages supporting production, business, and consumption with simplified lending procedures and conditions to ensure effective disbursement.
Enhance trade promotion to support the consumption of locally produced goods
The Prime Minister requests People’s Committees of provinces and centrally-run cities to intensify the implementation of trade promotion programs to support the consumption of locally produced goods. They must direct the distribution system to ensure the supply of essential goods, implement supply-demand regulation measures, and stabilize the market. Strengthening price management and strictly handling price-related violations is also required. Transparent and accurate disclosure of product origins and geographical indications must be ensured in accordance with regulations.
Additionally, functional units at all levels and commune-level People’s Committees are instructed to participate in implementing the tasks and solutions outlined in this directive, ensuring synchronization, smoothness, and effectiveness.
All ministries, agencies, and localities are to closely coordinate with the Ministry of Industry and Trade to successfully organize the 2025 Autumn Fair, as assigned in Directive No. 172/CĐ-TTg dated September 25, 2025.
Accelerating the disbursement of public investment capital, especially for key national projects, is crucial to stimulate the consumption of construction materials and goods. This will contribute to consumer demand stimulation, with a target of disbursing 100% of the 2025 capital plan while ensuring project quality and preventing waste, loss, and negativity.
Reviewing and minimizing administrative procedures, continuing to improve the business investment environment, and resolving land, investment, and construction issues are essential to remove obstacles for businesses and individuals. This will expedite project implementation in the respective localities.
Enterprises enhance management capabilities, increase science and technology application to improve product quality, reduce costs, and lower prices
The Prime Minister instructs state-owned corporations and groups to enhance management capabilities, improve efficient accounting, and increase the application of science and technology. This aims to improve product quality, reduce costs, lower prices, and enhance the competitiveness of goods and products. Active participation in trade promotion programs, fairs, and increased promotions to stimulate product consumption is also encouraged.
Business and industry associations are to promptly gather market information, understand the needs and challenges of member businesses, and propose solutions to relevant authorities for timely and effective resolution.
The Prime Minister assigns Deputy Prime Minister Bùi Thanh Sơn to directly oversee the implementation of this directive by ministries, agencies, and localities.
Monthly, the Ministry of Industry and Trade will synthesize the implementation status of the tasks and solutions outlined in this directive, promptly address challenges within their authority, and report issues beyond their authority (if any) to the Prime Minister by the 5th of each month.
The Government Office will monitor and urge implementation in accordance with its assigned functions and tasks./.
– 13:20 30/09/2025
