Initiated by Chicilon Media, this event aims to create a platform for leaders and experts to connect, share industry development strategies, and gain insights into Vietnam’s economic vision for 2030. It also highlights the latest marketing trends for the next five years.
The core focus of the program is brandformance—a fusion of brand-building (branding) and business performance (performance). This approach is becoming essential in an era where every marketing expense must deliver optimal results.
During the event, Chicilon Media will unveil cutting-edge digital out-of-home advertising (DOOH) technologies for the first time. These innovations promise to enhance brandformance effectiveness through creative solutions.
Key Program Highlights
Vietnam’s Economic Vision 2030 – Presented by Mr. Cấn Văn Lực, Chief Economist at BIDV and Member of the Prime Minister’s Advisory Council.
Creativity & Innovation in FMCG Marketing – Delivered by Mr. Soames Hines, CEO of Ogilvy Vietnam.
Brandformance for DOOH – Shared by Mr. Lê Việt Hải Sơn, CEO of Chicilon Media.
The Role of OOH in FMCG Growth – Discussed by Ms. Nguyễn Thị Diễm Thúy, General Manager of Kantar Media Vietnam.
Leveraging Technology for Marketing at KIDO – Presented by Mr. Trần Lệ Nguyên, Founder & CEO of KIDO Group.
With nearly 20 years of growth, Chicilon Media proudly launches the Brandformance Forum for the FMCG industry—an exclusive event tailored for leaders in the fast-moving consumer goods sector.
Amidst a volatile macroeconomic landscape, brands are reevaluating budgets, reducing brand-building investments, and prioritizing sales. This forum offers practical insights and solutions to help businesses balance brand objectives with performance goals.
The event also provides forecasts on Vietnam’s economy over the next five years and its direct impact on the FMCG sector, as analyzed by top experts. Additionally, discussions on technology applications in marketing and creative trends for 2026 will equip leaders with critical insights for strategic planning, vision-sharing, and fostering future collaborations.
