Over the past decade, Hanoi’s apartment prices have tripled, far outpacing income growth. According to the Ministry of Construction, the average primary market price reached 80 million VND/m², up 5.6% from the beginning of the year and 33% compared to the same period in 2024. Notably, luxury projects recorded prices ranging from 150 to 300 million VND/m².
The Vietnam Association of Realtors (VARS) analyzed that current prices are beyond the reach of not only low-income groups but also those in the upper-middle-income bracket.
In this context, Sunshine Legend City, a 50-hectare project in Nghia Tru commune (Hung Yen province), has created a local frenzy. Located near the Hanoi-Hai Phong expressway and opposite the major projects Vinhomes Ocean Park 2 and Vinhomes Ocean Park 3, Sunshine Group claims its apartments are priced 25% lower than comparable luxury projects in the area.
The developer offers apartments starting at 50 million VND, the lowest price for new units in the capital, where new supply typically starts at 100 million VND/m².
Our survey shows that opposite Sunshine Legend City, apartments are priced between 70-80 million VND/m². Just 2 km away, Ecopark offers units at around 80 million VND/m², with some premium areas exceeding 100 million VND/m². Most towers in Ecopark and surrounding projects are fully occupied, highlighting the strong demand in Hanoi’s eastern real estate market.
Despite lower prices, Sunshine Group ensures Sunshine Legend City meets the same standards as its operational projects like Sunshine City (Hanoi) and Sunshine Sky City (Ho Chi Minh City). Units come fully furnished, ready for immediate occupancy. Notably, Sunshine Legend City includes a product line delivered with complete interiors, allowing buyers to move in immediately.
Rendering of Sunshine Legend City.
Industry experts view Sunshine Legend City as a rare affordable project in today’s market. Starting at 1.5 billion VND per unit, it has helped lower average prices for new apartments launched in late 2025. With 12 towers and over 8,000 units, it will provide quality housing for tens of thousands.
The government is closely monitoring strategies to reduce apartment prices. At a conference on September 22, the Prime Minister emphasized that high housing prices are straining affordability. He questioned why “apartment prices keep rising and remain high.”
“So many people need housing but cannot afford it due to high prices. Apartments at 70 million or 100 million VND per square meter are out of reach for most,” he stated.
Nguyen Van Dinh, Vice Chairman of the Vietnam Real Estate Association, analyzed that project costs include 25% for land, 5-10% for investment procedures, construction expenses, and developer profits. Only profit margins can be reduced, but this requires better management, which few developers achieve.
Sunshine Legend City broke ground on August 19, 2025, alongside 250 other projects nationwide, celebrating the 80th anniversary of the August Revolution and National Day.
With nearly 8,000 fully furnished smart apartments, Sunshine Legend City is a flagship project in Sunshine Group’s strategy to develop 20,000 high-quality, affordable units in Hanoi, Ho Chi Minh City, and satellite cities. The project has completed legal procedures and land payments as of early 2025.
Located near the Hanoi-Hai Phong expressway, it connects directly to Ring Road 4, Ring Road 3.5, and seven Hong River bridges, offering excellent transportation links. The Ngoc Hoi Bridge, started on August 19, will reduce travel time to the capital.
The project also benefits from major infrastructure like the Ngoc Hoi Bridge and Gia Binh International Airport (Bac Ninh), expected to boost regional connectivity and investment potential in Hung Yen and Bac Ninh.
Responding to the Prime Minister’s call for addressing youth housing, Sunshine Group plans to supply 20,000 high-quality, affordable units in Hanoi and Ho Chi Minh City, helping young people achieve homeownership.
Sunshine Group representatives stated that these new products meet the same standards as their premium projects, with a focus on pricing. By controlling the entire development chain, they reduce costs and lower profit margins, making quality homes accessible without compromising living standards.
Blazing Fast: Sunshine’s New Project Races Ahead, Sells Out Before Launch at Just Over 40 Million VND/m²
Unveiling Sunshine Legend City, a groundbreaking residential project offering over 8,000 apartments priced up to 25% below market rates. This development is set to make the dream of homeownership a reality for countless families.
Soaring Home Prices: A 26-Year Grind to Afford a Condo
In Vietnam, it takes an average government employee nearly 26 years of work to afford a condominium. This stark reality highlights the rapid rise in property prices, which have outpaced income growth, creating a significant disparity compared to global averages.
Hanoi Apartment Prices Skyrocket by 300%
Over the past decade, apartment prices in Hanoi have tripled, making the dream of homeownership increasingly unattainable for many.
The Surprising Tale of Hanoi’s Hottest Project: Buyers Willing to Pay a Premium, Yet Real Estate Giant Stuns with a 45% Discount
“A recent property transaction has left many in awe as Sunshine Group offloaded a condo at Sunshine Legend City for a staggering 1.5 billion VND – a full billion less than what eager buyers were prepared to pay. This unexpected turn of events has the market buzzing with excitement and curiosity.”
“Livestream Launch: Buyers Offer Over VND 70 Million/sqm, Sunshine Group Surprises with Exclusive Deal of VND 45 Million/sqm for Select Apartments”
On the evening of September 5, actor and MC Huyen Trang (Mu Tat) featured as a guest on the NobleGo livestream. She witnessed an unusual scenario in the real estate market. A potential buyer was willing to pay over VND 70 million per square meter, however, Sunshine Group unexpectedly offered an exclusive discount for Sunshine Legend City apartments, slashing the price to just VND 45 million per square meter. This unexpected turn of events left a lasting impression on Huyen Trang and those witnessing this unique occurrence.
