Real Estate Sales: When “Success” Comes with Brand Risks
Vietnam’s real estate market, particularly in major cities, has witnessed numerous projects where customers jostle and even push to secure a purchase. In one sense, this signals strong product appeal. However, from a brand and management perspective, it’s a double-edged sword.
Many developers admit that, amid fierce competition, they focus heavily on marketing campaigns and sales policies but overlook transaction process control. This often leads to chaotic launches, frustrated brokers, disappointed customers, brand damage, and unsustainable sales efforts that turn into crisis management races.
In response, many developers have sought technological solutions to digitize their sales processes. Yet, most existing tools address only partial issues, failing to provide comprehensive control over inventory, transactions, and customer experience. Consequently, many businesses revert to traditional methods, which are inefficient and risk damaging their image.
iHouzz Agent – Optimizing Real Estate Distribution for Businesses
Amid a volatile market, iHouzz Agent emerges as a unique solution. This digital platform enables developers to maximize sales while fully managing their sales processes—a critical factor for building a sustainable brand.
Sales via the iHouzz Agent platform
iHouzz Agent is a leading distribution platform for real estate businesses, offering a comprehensive business management process. It covers pre-sales (e-saleskit, distribution policies, agency contracts), sales (reservations, inventory allocation, online livestreams, events, deposits), and post-sales (product management, sales reports, contracts, fee payments). Notably, it allows real-time sales tracking, customer behavior analysis, and demand insights by product type, enabling leaders to make precise, flexible decisions anytime, anywhere—even during live sales events.
After over six years of development, iHouzz Agent has been adopted by leading real estate corporations and companies for projects like Gem Sky World, Opal Skyline, Tecco Felice, Charm City, The Rivana, Symlife, and A&T Sky. Implementations show that projects using iHouzz Agent consistently exceed sales expectations (thousands of units sold in single launch events) while minimizing overloads, disputes, and customer complaints.
iHouzz Agent app
iHouzz’s technology superiority is evidenced by numerous prestigious domestic and international awards, including:
Top 10 ASEAN Technology Enterprises 2025; Top 10 National Strong Brands 2025; Top 5 Leading Real Estate Tech Brands in Vietnam 2025; Vietnam Industry 4.0 Awards 2022; Top Smart Digital Solutions and Industry 4.0 Enterprises 2022; Outstanding Real Estate Technology Developer 2023; Top 10 Best Brands & Services 2024; Top 10 Asia-Pacific Outstanding Brands 2024, and more.
These accolades not only reflect industry recognition but also demonstrate iHouzz Agent’s practical impact. Many projects using this platform have eliminated unsightly “scrambles,” replacing them with seamless, transparent, and engaging sales processes for both brokers and customers.
Technology Leadership – Sustainable Solutions for Real Estate Brands
Digital transformation is propelling real estate businesses into a new era. Brand value is no longer measured by project scale or capitalization but by customer experience management—where technology is the key to boosting sales and elevating brand image.
As a pioneer, iHouzz Agent proves that digitizing real estate sales processes is not just a trend but a necessity. Major corporations’ adoption of this platform underscores market trust and the shift from manual methods to tech-driven management.
In a fiercely competitive market, a transparent and efficient sales process is a robust brand shield. iHouzz Agent solidifies its position as the leading platform, partnering with businesses for sustainable growth.
Contact iHouzz to experience iHouzz Agent’s superior distribution solution:
Hotline: 0338 188 405
https://ihouzz.com/giai-phap-cong-nghe-bat-dong-san/
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