E-Commerce Director of MWG: Now is the Golden Opportunity to Launch a New Platform

May 15th marks a significant milestone for the MWG retail empire with the launch of its new e-commerce platform, MWG Shop, integrated within the Quà Tặng VIP app.

In a recent post on the official Fanpage, Mr. Huỳnh Văn Tốt, Director of E-commerce at MWG, announced that MWG is officially entering a new arena with a commitment to creating a transparent and fair platform for both domestic and international businesses, marking a historic step forward for Vietnam.

“This is the golden moment and the perfect time for MWG to launch this new platform,” Mr. Huỳnh Văn Tốt affirmed.

With a pioneering vision, the MWG Director emphasized the introduction of practical policies to foster sustainable growth for the business community, particularly Vietnamese enterprises. This move is not just a strategic step but also a testament to Vietnamese resilience: confidently reaching new heights and ready to lead.

According to Mr. Huỳnh Văn Tốt, the e-commerce market is vast, with double-digit annual growth expected over the next 5-10 years. This growth is driven by a significant shift in consumer behavior from traditional shopping to online channels. However, the Vietnamese market has moved past the phase where e-commerce platforms “burn cash” to attract customers and suppliers, and is now focused on profitability. This shift may lead to increased fees by platforms, causing suppliers to seek alternative distribution channels.

MWG aims to create a new e-commerce playground alongside Vietnamese businesses. The time is ripe for the corporation to launch a platform where both domestic and international businesses can compete on an even playing field, supported by policies such as reduced fees to enhance business performance.

After more than 6 years, MWG re-enters the e-commerce race

MWG’s return to the e-commerce market after nearly 6 years promises to intensify competition, as giants like Shopee, Lazada, Tiki, and TikTok Shop continue to vie for market share.

In reality, MWG’s re-entry into e-commerce comes as the company’s leadership recognizes that the traditional retail expansion model has reached its limits. At the 2025 Annual General Meeting of Shareholders, Chairman Nguyễn Đức Tài stressed that MWG’s future strategy would focus on optimizing existing distribution channels, including strengthening online operations. MWG Shop is a key initiative stemming from this direction.

Reflecting on its journey, MWG has proven itself as a retail powerhouse constantly driving innovation. In the retail sector, Nguyễn Đức Tài’s Thế Giới Di Động is an empire with a diverse product portfolio spanning from electronics and home appliances to fast-moving consumer goods and even pharmaceuticals. Monthly, the MWG system generates over tens of trillions of dong in revenue.

2025 appears to be the ideal time for this retail giant to re-enter the e-commerce market. This comeback is not only a strategic move but also a declaration of MWG’s readiness to compete in the fiercely competitive e-commerce arena.

In terms of business results, the consolidated net revenue for the first 8 months reached 99.801 trillion dong, a 13.5% increase compared to the same period in 2024. With this performance, MWG has achieved 67% of its annual revenue target of 150 trillion dong.