This product is coffee.
According to the Import-Export Department (Ministry of Industry and Trade), in September 2025, Vietnam’s estimated coffee exports reached 84,000 tons, with a value of $477 million, marking a 63.5% increase in volume and a 66.3% rise in value compared to the same period last year.
Cumulatively, in the first 9 months of 2025, coffee export volume is estimated at 1.23 million tons, with a value of $6.98 billion, reflecting an 11.1% increase in volume and a 61.4% surge in value compared to the same period in 2024.
Notably, in the first 8 months of this year, Vietnam’s coffee exports maintained growth across most varieties, except for Excelsa. Robusta coffee exports remained the mainstay, reaching nearly 950,000 tons, with a value of $4.91 billion, representing a 5.8% increase in volume and a robust 57.3% rise in value. This growth is attributed to higher export prices.
According to the Import-Export Department, in September 2025, Vietnam’s average coffee export price was estimated at $5,679 per ton, a 3.8% increase from August 2025 and a 1.7% rise from September 2024. As of September 2025, the average export price of Vietnamese coffee is $5,658 per ton, a 45.3% increase compared to the same period in 2024.

Illustrative image
As of this morning (October 2, Vietnam time), global coffee prices on two international exchanges continued to rise. Specifically, the November 2025 Robusta coffee futures contract on the London exchange increased by 4.83%, or $203 per ton, to $4,403 per ton.
Similarly, the December 2025 Arabica coffee futures contract on the New York exchange rose to 383.90 US cents/lb, after a 2.41% increase, or 9.05 US cents/lb, from the previous session.
Meanwhile, domestic coffee prices today (October 2) in the Central Highlands region remained stable compared to the previous session. Specifically, coffee prices are fluctuating between 114,700 and 116,000 VND/kg, with an average price of 115,900 VND/kg.
Previously, global coffee prices in late September 2025 experienced a sharp decline due to various factors, including financial market volatility after the U.S. Federal Reserve (Fed) cut interest rates by 0.25 percentage points and signaled further easing at least twice this year. According to experts, the Fed’s decision shifted investment capital and spurred selling activity on commodity exchanges, including coffee.
In the short term, experts predict that global coffee prices will continue to face downward pressure due to a large supply from the new harvest. However, increasing demand during the year-end holiday season will provide momentum for prices to recover.
Vietnam’s coffee industry faces both opportunities and challenges

Vietnam is one of the world’s largest coffee exporters. Illustrative image
According to the Vietnam Coffee and Cocoa Association, the U.S. has imposed a 50% retaliatory tariff on Brazilian goods, making Brazilian coffee imports to the U.S. more expensive. This presents a significant opportunity for Vietnam’s coffee industry to gain market share, as the U.S. is one of the largest markets.
Additionally, in Europe, the Deforestation-Free Regulation (EUDR) has extended its implementation deadline to the end of 2026. Vietnam is among the few coffee-exporting countries prepared to meet the new standards, further solidifying its position in this market.
Despite promising expansion opportunities, to sustainably maintain its competitive edge, Vietnam’s coffee industry must address significant challenges in processing capacity, quality standardization, and national brand building.
The global coffee supply chain faces numerous challenges due to climate change, financial speculation, and rising production costs. Experts note that the coffee supply outlook is significantly improving, particularly in Vietnam and Brazil. With favorable weather conditions and increased investment from farmers, Vietnam’s 2025–2026 coffee production is projected to reach 1.76 million tons, equivalent to 29.4 million 60-kg bags, a 6% increase from 2024. This output will help alleviate supply shortages in the market.
In fact, coffee is one of Vietnam’s most renowned exports, generating billions of dollars annually. Vietnamese coffee is currently exported to over 80 countries and territories worldwide. Vietnam ranks among the world’s largest coffee exporters, particularly for Robusta coffee.
Today’s Coffee Prices (Oct 2): Unbelievable Surge
Coffee prices surged today as Vietnam grapples with the impact of severe storms and flooding. Meanwhile, Japan has pledged $75 million to support small-scale coffee farmers in the region.