The Global Journey of an Asian Furniture Brand
The high-end furniture market in Vietnam is entering a robust growth phase. While consumers once sought only aesthetically pleasing and functional designs, today’s demands have evolved: furniture must now be safe for health, environmentally sustainable, and reflective of the homeowner’s individuality. In this context, OPPEIN’s emergence, with over 8,700 showrooms globally, marks a significant turning point.
With a 31-year legacy and a presence in over 130 countries across five continents, OPPEIN is recognized as a leading global furniture brand and a trusted partner to over 45 million families.
OPPEIN’s production scale is impressive: six manufacturing facilities spanning over 3 million square meters, with 2023 revenues reaching $3.25 billion. Yet, what sets OPPEIN apart goes beyond numbers—it’s their creative prowess. Over 300 designers and R&D experts in Italy and Germany work full-time for OPPEIN, supported by an annual R&D budget of $1.6 million. This has resulted in 700 patents and numerous prestigious international awards, including the MUSE Design Awards, A’ Design Award, iF Design, and Red Dot Award.
Eco-Kitchen Island, winner of the iF Design Award 2024
Bringing Italian Design Excellence and German Technology to Vietnamese Kitchens
Vietnam is witnessing a boom in high-end real estate, alongside a shift in the lifestyle priorities of the middle and upper classes: a focus on health, aesthetic appreciation, and sustainable living spaces. This presents the perfect opportunity for OPPEIN to enter and partner with Vietnamese customers.
The launch of the Flagship Store at 28 Nguyen Co Thach, Sala Urban Area, Ho Chi Minh City, underscores OPPEIN’s commitment to the Southeast Asian market. The tagline “Walk-ins Welcome” is a key highlight: anyone can visit the showroom to experience the designs, materials, and services firsthand before crafting their unique home story.
Unlike many furniture brands that focus solely on aesthetics, OPPEIN emphasizes three core elements: refined design, advanced technology, and sustainable solutions.
Italian Association of Designers, established in 2013
In Italy, OPPEIN’s 300-strong design team continuously updates trends from Europe’s fashion and architectural capitals, ensuring each collection is both trendy and practical for everyday life.
Since establishing its Milan office in 2013, OPPEIN has collaborated with top Italian design talents, notably Marco Bortolin, founder of Oecus Design Studio, with over 20 years of experience in architecture and interior design. Under Marco’s creative leadership and the Milan team’s guidance, collections embody contemporary European spirit while meeting the practical needs of modern living spaces. Meanwhile, OPPEIN’s labs tirelessly research new materials, enhancing durability and reducing environmental impact, achieving a balance between aesthetics and sustainability.
An OPPEIN kitchen cabinet is likened to a “miniature masterpiece within a larger home,” beautiful on the surface and sustainable at its core. Notably, OPPEIN prioritizes two health-related factors:
Comprehensive antibacterial kitchens: OPPEIN uses antibacterial countertops coated with photocatalytic technology, effectively eliminating bacteria for user safety. Additionally, cabinet panels feature OPS-1 silver ion antibacterial technology, removing most bacteria. All cabinet materials meet Japan’s F4 Star environmental protection standards, ensuring both human health and a safe, clean living environment.
OPPEIN wardrobes are crafted from ENF-certified core materials and low-formaldehyde emission coatings, below 0.025 mg/m³. This patented technology achieves 95.1% formaldehyde filtration efficiency, maintaining long-term effectiveness at 82.4%.
These technologies are particularly suited to Vietnam’s humid climate, where bacteria and mold thrive, and where family health is a top priority.
OPPEIN uses ENF-certified core materials
The “One-Stop” Solution Redefining Luxury Furniture Experiences
Vietnamese customers visiting OPPEIN enjoy a seamless journey from design consultation, production, and packaging to delivery, installation, and warranty. What sets OPPEIN apart is its expansion beyond the typical “one-stop solution” to offer comprehensive solutions for entire living spaces: kitchens, living rooms, bedrooms, bathrooms, interior doors, wall panels, and standalone furniture. Customers need only “walk-in” once; OPPEIN handles everything, ensuring functional and aesthetically cohesive spaces.
The Sala Flagship Store allows customers to touch, test, and experience every material and functional detail in a model apartment setting. Here, a professional consulting team listens, sketches, and proposes tailored solutions for each family.
OPPEIN offers comprehensive interior solutions
True to the spirit of “Walk-ins Welcome,” all customers, partners, architects, and investors are encouraged to visit and co-create their dream homes with OPPEIN.
OPPEIN’s presence in Ho Chi Minh City highlights Vietnam’s growing appeal in the global high-end furniture market. It also offers Vietnamese consumers access to modern living standards, where spaces are not only beautiful but also safe, sustainable, and personalized. Every Vietnamese family deserves a living space that is both comfortable and health-conscious.
As Tet approaches, many homeowners consider renovating their spaces for a prosperous and peaceful new year. Now is the perfect time to experience OPPEIN’s comprehensive solutions!
Oppein Vietnam Flagship Store
Design | Production | Installation | Warranty
Website: www.oppein-home.com.vn
Hotline: 08 3736 6868
Address: 28 Nguyen Co Thach, Sala Urban Area, An Khanh, Ho Chi Minh City
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