On April 13, 2022, Vietnam’s Food Safety Authority (under the Ministry of Health) fined Hoang Huong Pharmaceutical Joint Stock Company 65 million VND for misleading advertisements claiming their Hoang Huong Joint Support Supplement had drug-like healing properties. Additionally, the company failed to include the mandatory disclaimer: “This product is not a medicine and does not replace medical treatment.”
Less than a month later, on May 11, 2022, two products—Hoang Huong Joint Support Supplement and Hoang Huong Blood Activator—faced further penalties for advertisements exaggerating their actual benefits. Videos on Facebook and YouTube were deemed highly misleading, leading consumers to mistake them for medical treatments.
Hoang Huong Pharmaceutical Joint Stock Company is responsible for declaring and distributing these products.
Advertising violations persisted into 2025. In April, the Food Safety Authority requested action against the “Authentic Hoang Huong Meli Pharmaceuticals” fanpage, where an individual promoted Morimon Horse Bone Extract Powder with claims misleadingly suggesting it was a cure.

Before charges were filed, Hoang Huong’s brand dominated social media with viral ads, amassing millions of views.
Although violating links were removed upon detection, the same individual reappeared within a month, promoting multiple products on the “Hoang Huong Meli Pharmaceuticals” fanpage, again breaching functional food advertising regulations.
On October 3, the Ministry of Public Security’s Investigation Agency charged Hoang Thi Huong (38), known as Hoang Huong, with violating accounting regulations under Article 221 of the Penal Code, causing severe consequences.
Five additional suspects were charged with the same offense.
Hoang Thi Huong allegedly heads an ecosystem of 18 companies, 25 business households, and 44 individuals, specializing in health supplements, functional foods, and other products.
To evade taxes, Huong is accused of directing employees to disperse revenue across individuals and businesses within her network, circumventing proper tax declaration and payment.
The Hoàng Hường Scandal: Exaggerated Claims of Miracle Cures, Flaunted Wealth, and Arrogant Online Behavior
Over the past few years, the name Hoàng Hường has ignited social media. From her high-profile endorsements of health supplements to her lavish displays of wealth and luxury living, she captivated audiences with an image of opulence. However, this glittering facade was swiftly dismantled when authorities revealed significant financial irregularities, exposing the truth behind the glamour.
“Court Orders Temporary Detention of Hoang Huong”
VTV.vn – The Ministry of Public Security has initiated legal proceedings, charging six individuals, including Hoàng Thị Hường, her two brothers-in-law, and three employees, with violating accounting regulations, resulting in severe consequences.
Engaging Dialogue with Gia Lai Province Chairman: Businesses Highlight Challenges at Border Gates
Gia Lai Province held a dialogue with import-export businesses at the Le Thanh International Border Gate Economic Zone to address challenges related to transportation, customs procedures, and border gate operating hours.