Prestigious Awards and Well-Deserved Recognition
Launched in 2003, the Vietnam Strong Brand Award has become one of the most prestigious accolades, serving as a platform for leading corporations, businesses, policymakers, and domestic and international economic experts. Over two decades, this award has not only honored outstanding brands but also acted as a channel for information, connection, and convergence, fostering the sustainable development of Vietnam’s business community in the era of global integration.
In 2025, hundreds of enterprises across various sectors participated in nominations and submissions. The expert council evaluated candidates based on stringent criteria: business performance, brand reputation, corporate culture, social responsibility, innovation, and international integration capabilities. Among the honorees, Van Phu secured a spot in the “Top 10 Prestigious Brands,” marking a significant milestone in its 20-year journey.
According to experts, being listed in the Top 10 Vietnam Strong Brands – Prestigious Brands is not only an objective recognition of brand reputation but also a testament to Van Phu’s resilience and adaptability during the real estate market’s recovery phase.
Van Phu: Reputation Built from Projects to Communities
Van Phu’s inclusion in the strong brand category is not solely due to its positive business results but also its comprehensive reputation and capabilities. In recent years, the company has consistently been recognized in independent rankings: it was listed in the Top 100 Most Valuable Vietnamese Brands and the Top 10 Most Valuable Real Estate Brands in Vietnam 2025 by Brand Finance, as well as the Top 10 Reputable Developers by Vietnam Report. These rankings are based on financial data, management efficiency, and market reputation—objective criteria that affirm brand excellence.
In practice, Van Phu has made its mark with a series of projects nationwide. Large-scale developments such as Vlasta – Thuy Nguyen (Hai Phong) and Vlasta – Sam Son (Thanh Hoa) have become highlights of green urban development, receiving positive feedback from residents. In major cities, the company has made strategic strides, such as the successful M&A of a 9,000 m² land fund in Phu Nhuan (Ho Chi Minh City), unlocking potential for iconic future projects.
Notably, the Van Phu – Deo Ca consortium recently collaborated on the “Hong River Landscape Axis” project, showcasing the company’s stature. This project is not only a critical infrastructure initiative for Hanoi but also a testament to the government’s trust in Van Phu’s planning, technical, and project management capabilities. Participation in such national-scale projects is a clear measure of reputation that few companies achieve.
The “Hong River Landscape Axis” project – a testament to Van Phu’s capabilities and reputation in key infrastructure developments.
“Human-Centric” Philosophy: From Vision to Action
While projects and financial strength represent “hard power,” the philosophy of “Human-Centric Real Estate” is the “soft power” that defines Van Phu’s unique identity. This philosophy is embedded in all activities, from urban planning and product development to social, cultural, and sports programs.
The “human-centric” philosophy is reflected in Van Phu’s business operations and community initiatives.
At the product level, Van Phu designs green, community-friendly living spaces. Projects like Vlasta – Thuy Nguyen and Vlasta – Sam Son offer more than just homes; they create comprehensive ecosystems with parks, community amenities, and integrated education and healthcare infrastructure.
At the community level, Van Phu organizes numerous local engagement activities: cultural events like the Summer Fest Music Festival, sports events such as running races in Hai Phong and Thanh Hoa, and social programs focused on education, health, and community well-being. These initiatives transform the “human-centric” philosophy into tangible actions, reinforcing the company’s commitment to people and society.
From a management perspective, integrating the “human-centric” philosophy into strategy not only differentiates Van Phu in the market but also aligns with evolving customer preferences. Today’s buyers increasingly value quality of life, sustainability, and community experiences—factors highly regarded by prestigious rankings like Vietnam Strong Brands and Brand Finance.
Van Phu’s inclusion in the Top 10 Vietnam Strong Brands – Prestigious Brands 2025 is the result of a convergence: project execution capabilities, brand reputation, social responsibility, and a “human-centric” development philosophy. This recognition is both an objective acknowledgment and a commitment to continued investment in quality, transparency, and sustainability.
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