On October 3rd, the Investigation Police Agency of the Ministry of Public Security initiated legal proceedings and charged six individuals, including Hoàng Thị Hường (also known as Hoàng Hường, from Phú Thọ), her two brothers-in-law, and three employees, with “Violating Accounting Regulations, Causing Serious Consequences.”
According to initial allegations, Hoàng Hường operates an ecosystem of 18 companies, 25 business households, and 44 individuals, specializing in the sale of dietary supplements, health-protecting food products, and other goods.
Preliminary investigations revealed that from January 2021 to June 2025, Hoàng Hường failed to record nearly VND 1.8 trillion in revenue in her accounting books and misdeclared VAT revenue by approximately VND 2.1 trillion.
![]() Hoàng Hường omitted nearly VND 1.8 trillion in revenue from accounting records and misdeclared VAT revenue by approximately VND 2.1 trillion. |
Which KOL was arrested for tax evasion?
In early September, the Thanh Hóa Provincial People’s Procuracy announced the approval of an arrest warrant and search order for H.V.Đ., a prominent YouTuber from Thanh Hóa, on charges of “Tax Evasion.” The total evaded amount in VAT and personal income tax exceeded VND 120 million.
Previously, in July, law enforcement authorities detained Nguyễn Thị Thu Hường (Hycloset). Initial findings indicated her business generated substantial revenue, surpassing VND 834 billion. However, she failed to declare and pay taxes as required, evading over VND 12.5 billion.
In June, TikToker Vũ Hồng Phúc, known as ‘Cún Bông,’ and her husband were charged with falsely declaring revenue to evade taxes, causing a loss of over VND 10 billion to the state.
What can we learn from Hoàng Hường and other KOLs’ cases?
A tax expert commented that these cases serve as a stark warning to the business community, particularly those operating online. “Most online transactions are conducted via bank transfers, making it easier to trace financial flows. Tax evasion is not only unfeasible but also carries significant legal risks. Compliance with tax laws ensures sustainable and efficient business operations,” the expert advised.
For sellers unfamiliar with tax regulations or those previously operating under a presumptive tax system, experts recommend seeking guidance from tax authorities to ensure accurate declarations and avoid legal pitfalls.
Đỗ Quang Huy, an e-commerce expert and Director of Ecotop Company, warned that further tax violations would be uncovered. He identified two primary causes: intentional acts, such as splitting revenue across multiple accounts and falsifying records, and a lack of tax and financial knowledge leading to errors or omissions.
Historically, many sellers under the presumptive tax system were unaware of their actual revenue. With the shift to bank transactions, revenue tracking has become more transparent and manageable.
Huy also noted that products like milk and dietary supplements of unclear origin often have high-profit margins, leading to aggressive advertising campaigns and appealing online presentations. This strategy has been exploited by many KOLs to influence consumer behavior.
Experts caution consumers to remain vigilant against “miraculous” product claims and not to trust influencers blindly. High view counts or large followings do not guarantee product quality.
Advertisements promising rapid cures for conditions like joint pain or gout, or those discouraging medical treatment, are often misleading. Consumers should report suspicious claims to authorities.
Lê Tỉnh
– 10:19 05/10/2025
Unveiling the Truth: Hoàng Hường’s Health Supplements Face Penalties for Misleading Ads
Before facing legal charges, the Hoàng Hường brand dominated social media with aggressive advertising campaigns. However, beneath the surface lay a series of violations in product promotion.
The Hoàng Hường Scandal: Exaggerated Claims of Miracle Cures, Flaunted Wealth, and Arrogant Online Behavior
Over the past few years, the name Hoàng Hường has ignited social media. From her high-profile endorsements of health supplements to her lavish displays of wealth and luxury living, she captivated audiences with an image of opulence. However, this glittering facade was swiftly dismantled when authorities revealed significant financial irregularities, exposing the truth behind the glamour.
“Court Orders Temporary Detention of Hoang Huong”
VTV.vn – The Ministry of Public Security has initiated legal proceedings, charging six individuals, including Hoàng Thị Hường, her two brothers-in-law, and three employees, with violating accounting regulations, resulting in severe consequences.