Eastern Dak Lak Boasts Favorable Conditions
Vietnam’s hospitality real estate market is experiencing a robust recovery, evidenced by a 17% increase in Revenue per Available Room (RevPAR), positioning Vietnam among the fastest-growing markets in Southeast Asia. This resurgence is largely driven by the tourism sector, which aims to welcome 18 million international visitors in 2024. Notably, the Central region, particularly the South Central Coast, has emerged as a standout performer, accounting for 71% of primary supply and nearly 80% of condotel sales nationwide in 2024, cementing its role as a national market leader.
Phu Yen, now the eastern part of Dak Lak following the 2025 administrative reorganization, stands at a historic crossroads. With synchronized infrastructure development, upgraded transportation networks, and a booming tourism and hospitality market, the region is poised for transformation. What remains is the launch of a flagship project to solidify its prominence.
According to statistics, visitor arrivals to Phu Yen have surged from approximately 2.2 million in 2022 to an estimated 4 million in the most recent year, with total tourism revenue reaching around VND 8 trillion. This underscores the strong inflow of both domestic and international tourism demand to this coastal area.
As reported by Phu Yen Newspaper, during the first six months of 2025, the tourism sector in former Phu Yen, now part of Dak Lak, recorded positive growth, maintaining a sustainable recovery trend. With approximately 2.62 million tourist arrivals, achieving 58% of the annual target and a 33.7% increase compared to the same period in 2024, the new Dak Lak continues to enhance its appeal on the national tourism map.
In terms of critical infrastructure, the expansion of Tuy Hoa Airport (including terminal and apron upgrades and increased passenger capacity) is accelerating. This development is pivotal in transforming tourist traffic into a large-scale hospitality market and establishing direct connections with domestic hubs.
Binh Kien Ward in the South Central Coast, with its prime Doc Lap Street, has become a hotspot for resort and hotel development.
Upcoming Coastal Resort Project Redefines Modern Living
To celebrate the essence of the land where mountains meet the sea, Cloud Property (a member of Cong May Group) has crafted the L’Aurora Phu Yen project. Spanning 4.7 hectares along Doc Lap Street, the project draws inspiration from the majestic beauty of Ghenh Da Dia, envisioned as the region’s first international-standard coastal entertainment and hospitality complex.
L’Aurora Phu Yen features a meticulously planned layout, including 33 luxury villas, 78 shophouses with 2-3 facades, 3 tourist apartment towers, and 2 of the tallest coastal hotels in Dak Lak. A highlight of the project is its partnership with renowned brands. The villas, two international hotels, and premium amenities at the Clubhouse (such as spas and restaurants) will be managed by Accor, a global leader in hospitality. Meanwhile, the tourist apartment towers will be professionally operated by Cloud Hospitality, ensuring exceptional and specialized service standards.
Yet, this is just the beginning. To complete this masterpiece, the most crucial and refined component is set to debut. This is not merely a structure but a new benchmark—a manifesto for the aspirational younger generation. It offers a space that inspires endlessly, fosters a free spirit, and celebrates unique values.
The new high-rise segment introduces a lifestyle of “Leaning on the sea, resting on the clouds,” transforming the panoramic sea and sky views from a luxury into a daily experience. Positioned as a pioneer in modern high-rise coastal living, it offers more than just an ideal second home for relaxation and investment. It’s a place to live a fulfilling and inspiring life.
This lifestyle is defined by unique experiences: starting the day energetically at the gym or rooftop infinity pool, unwinding at the sky bar with breathtaking views, and enjoying a destination that caters to all needs—from leisure and entertainment to local cultural exploration, all within reach.
With the involvement of prestigious international brands in operations, design, architecture, and construction, this final piece is more than an asset. It represents a new vision and a smart investment opportunity for a modern lifestyle and sustainable returns in a land where forests and seas converge.
For project details, contact:
Hotline: 0917 585 803
Fanpage: https://www.facebook.com/lavenir.bk
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