Under the theme “One Touch, Infinite Trust,” Vietnam Card Day 2025 continues to embody the spirit of innovation, creativity, and breakthrough in the digital era. The event aims to make cashless payments more accessible and familiar to a broader audience while promoting smart, secure, and modern spending habits across society. It also serves as a practical initiative to realize Resolution 57 issued by the Government, which focuses on advancing digital payments and laying the groundwork for future advancements in finance and technology.
The highlight of the event is the “Wave Festival,” a vibrant two-day celebration on October 18th and 19th at Bach Khoa Stadium in Hanoi. Beyond the inaugural “Touch Vietnam” music festival featuring beloved artists and offering 5,000 free tickets to students, the event will host hundreds of booths from banks, financial institutions, tech companies, and brands in education, fashion, and food. This creates an immersive experience tailored for the capital’s youth.
As a sponsor, SHB will deliver standout activities, including guiding customers through online eKYC account openings, offering premium digital account numbers, launching international debit cards, and showcasing its next-gen digital banking app, SHB SAHA.
Additionally, SHB will provide exclusive benefits for new product and service sign-ups during the event, ranging from physical gifts and shopping vouchers to referral reward programs. These incentives not only offer tangible value to customers but also promote smarter, safer spending habits.
SHB promises an engaging card payment experience for customers.
Specifically, customers opening eKYC accounts via the SHB SAHA app will instantly receive mobile top-up discounts. For those seeking personalization, SHB offers premium digital account numbers at discounted rates or even free of charge. These initiatives streamline banking access while adding a unique touch for young users.
In daily transactions, SHB provides practical perks such as discounts on mobile top-ups during “Golden Days” and a referral program rewarding both referrers and referees. This approach aligns with Gen Z’s spending habits while fostering digital adoption within the community.
Through its international debit card offerings, SHB extends attractive benefits to both new and existing customers, including eVouchers, SHB Rewards points, and cashback up to 300,000 VND/month. These efforts underscore SHB’s commitment to driving cashless payments and delivering secure, modern, and rewarding experiences.
The SHB SAHA app continues to gain significant customer traction.
According to SHB representatives, Vietnam Card Day 2025 is an opportunity for the bank to connect more closely with customers, especially Gen Z—a dynamic, tech-savvy generation eager to embrace innovation. Through this event, SHB aims to deliver modern, secure payment experiences with added value, fostering cashless spending habits.
“SHB warmly invites all customers, Hanoi residents, and young people to visit our booth and explore the special offers we’ve prepared,” emphasized the SHB representative.
After nearly 32 years of growth, SHB has leveraged its strengths, achieving robust business expansion, diversifying products and services, enhancing customer acquisition, managing bad debt, and modernizing operations through advanced technology.
In its comprehensive transformation strategy, SHB focuses on four pillars: reforming policies and processes; prioritizing human-centric approaches; customer and market-driven operations; and modernizing IT infrastructure for digital transformation.
SHB Joins Vietnam Card Day 2025, Boosting Cashless Payments
As the official sponsor of Vietnam Card Day 2025, Saigon-Hanoi Commercial Joint Stock Bank (SHB) is set to deliver cutting-edge, secure payment experiences and exclusive offers to its customers, particularly the Gen Z demographic. This initiative aims to promote a cashless lifestyle within the community, fostering a seamless and modern financial ecosystem.
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