Under the theme “One Touch, Infinite Trust,” Vietnam Card Day 2025 continues to embody the spirit of innovation, creativity, and breakthrough in the digital era. The event aims to make cashless payments ubiquitous and accessible to a wide range of customers while promoting smart, secure, and modern spending habits across society. It also serves as a practical initiative to realize Resolution 57 of the Government, which focuses on advancing digital payments and laying the groundwork for future advancements in finance and technology.
Organized by Tien Phong Newspaper and the National Payment Corporation of Vietnam (NAPAS), under the guidance of the State Bank of Vietnam, Vietnam Card Day 2025 will take place from September 26 to October 26, 2025.
The highlight of the event is the “Wave Festival,” a vibrant two-day celebration on October 18 and 19 at Bach Khoa Stadium, Hanoi. Featuring the debut of the “Touch Vietnam” music festival with performances by beloved artists and 5,000 complimentary tickets for students, the event also hosts hundreds of booths from banks, financial institutions, tech companies, education providers, fashion brands, and food vendors. This creates a comprehensive experience tailored for the youth.
Attendees will enjoy an immersive tech-entertainment space, including QR scanning, contactless payments, e-wallets, and tens of thousands of exciting gifts and offers. The fusion of technology, music, and shopping transforms Vietnam Card Day 2025 into a true “digital finance festival,” where young people can explore a cashless lifestyle.
As a sponsor, SHB will offer standout activities such as guiding customers through online eKYC account opening, owning premium digital accounts, issuing new international debit cards, and experiencing the next-gen SHB SAHA digital banking app.
Additionally, SHB provides exclusive offers for customers opening new products or services during the event, including physical gifts, shopping vouchers, and a referral program with rewards. These benefits not only offer practical value but also promote smart and secure spending habits.
Specifically, customers opening an online eKYC account via the SHB SAHA app receive a phone top-up discount code. For those seeking personalization, SHB offers premium digital accounts at discounted rates, even up to 100% off. These programs make banking faster and more convenient while adding a personal touch for young users.
For daily transactions, SHB offers practical perks like discounts on phone top-ups during “golden days” and a referral program rewarding both referrers and referees. This approach aligns with customer spending habits and fosters digital experiences among Gen Z.
Attractive Card Offers
In line with the event, SHB’s international debit card offers enticing benefits for both new and existing customers, including eVouchers, SHB Rewards points, and cashback up to 300,000 VND/month. This underscores SHB’s commitment to promoting cashless payments, enabling safer, more modern, and rewarding spending.
According to an SHB representative, Vietnam Card Day 2025 is an opportunity for the bank to connect with customers, especially Gen Z—a dynamic, tech-savvy generation open to innovation. Through the event, SHB aims to deliver modern, secure payment experiences with added value, fostering cashless spending habits.
“SHB warmly invites all customers, Hanoi residents, and young people to visit our booth and enjoy the special offers we’ve prepared,” the representative emphasized.
After nearly 32 years of growth, SHB has leveraged its potential, achieving robust business expansion, diversifying products and services, enhancing customer acquisition, managing bad debt, and modernizing technology to improve efficiency and productivity.
In its comprehensive transformation strategy, SHB focuses on four pillars: reforming policies and processes; prioritizing people; customer-centric and market-driven approaches; and modernizing IT and digital transformation. SHB aims to become a TOP 1 bank in efficiency, the most beloved digital bank, the best retail bank, and a leading provider of capital and financial services to strategic private and state-owned enterprises, with a focus on green development. By 2035, SHB envisions becoming a modern retail bank, a green bank, and a top digital bank in the region.
– 10:44 06/10/2025
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