Hilton boasts an impressive portfolio of 25 brands, over 8,800 hotels, nearly 1.3 million rooms across 139 countries and territories, and a loyal customer base of more than 200 million members. This marks another significant collaboration between Sun Group and the globally renowned Hilton, following the launch of La Festa Phu Quoc—a premium project under the Curio Collection by Hilton brand. La Festa Phu Quoc offers a unique Mediterranean-style retreat, setting a new standard for luxury travel experiences.
This latest partnership, graced by the presence of Hilton’s Chairman and CEO, Mr. Chris Nassetta, signifies a major expansion in scale and influence. Sun Group and Hilton are set to introduce prestigious brands such as Conrad Hotels & Resorts, LXR Hotels & Resorts, Hilton Hotels & Resorts, and DoubleTree by Hilton across Vietnam’s three regions.
Hilton brings its flagship brands to operate across Vietnam’s three regions
Mr. Chris Nassetta, Chairman and CEO of Hilton, emphasized, “Vietnam has long been a pivotal part of Hilton’s growth strategy in Southeast Asia, and this expanded partnership with Sun Group marks a significant milestone in our journey. By combining Hilton’s globally beloved brands with Sun Group’s deep local expertise, we aim to create exceptional destinations that cater to the evolving needs of modern travelers.”
Aerial rendering of the APEC 2027 complex in Phu Quoc, featuring Conrad, Hilton, and DoubleTree by Hilton hotels
Phu Quoc stands as a strategic highlight in this collaboration. Here, Hilton will introduce Conrad Phu Quoc, Hilton Phu Quoc, and DoubleTree by Hilton Phu Quoc, offering nearly 2,000 rooms within a multi-brand hotel complex. This development is part of a large-scale tourism and event hub designed to host the 2027 APEC Summit, ensuring exceptional hospitality for the influx of delegates, dignitaries, and international media attending this pivotal diplomatic event in Vietnam.
The hotel cluster is seamlessly connected to the main conference center and Phu Quoc International Airport. With the launch of Sun PhuQuoc Airways, a closed-loop ecosystem is established, positioning Phu Quoc as a leading MICE destination in the Asia-Pacific region, attracting high-profile international events and elite travelers.
Hilton Quang Hanh Onsen Resort, Quang Ninh
In Quang Ninh, Hilton Quang Hanh Onsen Resort will introduce Hilton’s signature services to Northern Vietnam. Featuring 216 rooms and villas, the resort includes a Japanese-style Onsen spa, offering a unique wellness retreat experience.
LXR Hotels & Resorts at Green Island, Han River, Da Nang
LXR Hotels & Resorts, a collection of independent luxury hotels, will debut in Vietnam at Green Island on the Han River in Da Nang. Known for personalized service, distinctive design, and immersive local cultural experiences, this hotel promises to connect guests with the hidden gems of Da Nang in an atmosphere of unparalleled luxury and comfort. This marks the first appearance of the LXR Hotels & Resorts brand in Vietnam.
At the event, Mr. Dang Minh Truong, Chairman of Sun Group, shared, “Bringing Hilton’s world-class hotel brands to Sun Group’s key destinations in Quang Ninh, Da Nang, and Phu Quoc will set new benchmarks for integrated resort complexes that combine entertainment and wellness. By blending local culture, natural beauty, and global hospitality standards, we aim to create unforgettable journeys for every traveler to Vietnam.”
The simultaneous introduction of four distinct Hilton brands will add nearly 2,000 globally standardized rooms, offering diverse experience tiers—from exclusive luxury to comprehensive accessibility. This not only meets the increasingly sophisticated demands of domestic and international travelers but also elevates Vietnam’s hospitality standards, propelling destinations like Quang Ninh, Da Nang, and especially Phu Quoc into a new era of development. Here, travel transcends mere accommodation and sightseeing, becoming a holistic journey that celebrates local authenticity and world-class service from global brands.
This event further cements Sun Group’s 18-year legacy as a pioneer in bringing leading international hotel brands to Vietnam, shaping the nation’s tourism and hospitality landscape and establishing Vietnam as a global leader in luxury travel./.
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