A New Milestone for Football Gaming in Vietnam
On October 8, 2025, Garena and EA SPORTS hosted a press conference to launch EA SPORTS FC Mobile Vietnam, marking a significant milestone for Vietnam’s sports gaming industry. This event signifies the localization of the world’s leading mobile football game exclusively for Vietnamese players. The launch attracted over 100 guests, including KOLs and professional eSports athletes, offering them an early hands-on experience before the game’s official release on October 16, 2025.
With the tagline “Play Anywhere, Anytime,” EA SPORTS FC Mobile Vietnam is built on a global platform boasting over 500 million downloads, 19,000 players, 690 clubs, and 35 officially licensed leagues. What sets this version apart is its customization for the Vietnamese market, featuring localized interfaces, language, and the first-ever inclusion of Vietnamese players in an official EA SPORTS release.
The event’s highlight was the premiere of the trailer “Join the FC Mobile Squad,” which electrified the audience. For the first time, football stars Cong Phuong, Hoang Duc, Van Hau, Van Toan, and Xuan Son, alongside popular streamers Do Mixi and Cris Devil Gamer, appeared together in a global game introduction. The sight of these players donning EA SPORTS FC Mobile jerseys and “summoning” fans to an intense match ignited the crowd, embodying Vietnam’s football spirit as it merges with the digital world.
A live showmatch between Van Hau and Van Toan, commentated by Ta Bien Cuong and Khac Cuong, transformed the press room into a mini stadium. Each move and goal blurred the lines between real football and eSports, heralding a new era of sports and technology integration.



Vietnamese Players Step onto the Global Stage
The inclusion of five Vietnamese national team players in EA SPORTS FC Mobile is more than a localization effort—it’s a strategic move to showcase Vietnamese sports globally. As millions of players worldwide select Cong Phuong, Van Hau, or Hoang Duc for their teams, it becomes a powerful soft diplomacy tool. Vietnamese football is not just seen but actively engaged with and recognized on an international level.
Experts believe this initiative opens new avenues for promoting Vietnamese sports through digital technology. Instead of relying solely on traditional tournaments or media campaigns, EA SPORTS FC Mobile provides a global platform where Vietnamese players appear alongside superstars like Mbappé, Haaland, and Messi. This continuous exposure strengthens Vietnam’s position in both sports and eSports communities worldwide.


For younger audiences, controlling their favorite players in the game not only fulfills their passion but also fosters a deep emotional connection to real-life football. Today’s youth are not just spectators; they are active participants, strategists, and victors alongside Vietnam’s national team. This is how Gen Z and Alpha redefine their love for football, expressing it both on the pitch and digital platforms.
Through the partnership between EA SPORTS and Garena, EA SPORTS FC Mobile Vietnam transcends being just a game—it symbolizes the fusion of sports, technology, and Vietnamese culture. It is poised to ignite national pride, project Vietnam’s image globally, and affirm that Vietnamese football has entered the global arena, powered not only by skill but also by technology and passion.
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