Sunshine Legend City Shatters Records: 1,000+ Units Matched in 5 Hours, Followed by 5,000 New Bookings

The “Booking Phenomenon” in the Eastern Area: 20-25% Lower Prices While Maintaining 5-Star Delivery Standards

According to reports from major real estate exchanges in Hanoi, the announcement of the second batch release has quickly sparked a “booking frenzy,” particularly among end-users and Northern investors. Within days of the reveal, dozens of agencies reported over 5,000 bookings, far exceeding the actual inventory, highlighting intense competition from the outset.

Ms. Thu Hà, a senior manager at a Hanoi-based real estate firm, attributes this surge to Sunshine Legend City’s pricing, starting at just over 5x million VND/m²—20-25% below market rates. This aggressive pricing, she notes, has been a key driver of the rapid market response.

Analysts explain that these prices are not short-term promotions but stem from Sunshine Group’s closed-loop development model, which optimizes costs across construction, technology, and distribution. Notably, the company has also reduced profit margins to align with the government’s initiative to cool housing prices. This strategy ensures competitive pricing while maintaining premium delivery standards—a rarity in the Eastern area, where luxury apartments now average 100 million VND/m².

Veteran investor Mr. Trịnh Lượng observes that projects with strong liquidity histories, like Sunshine Legend City, generate swift buyer interest upon new releases. Additionally, later phases in large-scale projects often feature prime locations, commanding higher prices. This dynamic fuels the “book early, benefit more” mindset evident in this latest launch.

Prime Central Location: Dual Advantages of Scenic Views and Infrastructure

The Legend 9 – Legend 12B towers are strategically positioned at the project’s heart, featuring a 2km+ frontage along the Cửu An River and expansive Red River vistas. This prime spot also serves as a direct link to the Hanoi-Haiphong Expressway, reducing travel times to Hanoi’s core and satellite areas, especially via newly launched ring roads and the Ngọc Hồi Bridge.

Each tower offers 360-degree views, enhanced by a triple-glazed Low-E glass facade that optimizes natural light and elevates urban aesthetics. The development features diverse unit types—from Smart Studios for singles to 1-3 bedroom apartments, 1-2 bedroom VIP units, and Sky Villas—all designed for functionality and quality living, catering to both residents and investors.

Another factor fueling the “booking phenomenon” is the premium handover standards, ranging from basic finishes to fully furnished 5-star interiors featuring brands like Grohe, Bosch, Hafele, Kohler, Eurowindow, Porta, Morgen, Soho, Suofeiya, and Haier. Such offerings are typically reserved for central luxury projects.

3 Smart Parking Basements, 5 Premium Commercial Floors, and a 2:1 Unit-to-Elevator Ratio

Sunshine Legend City’s appeal is further bolstered by its rare amenities: one of the Eastern area’s first developments with 3 Smart Parking basements, 5 commercial floors, and an optimal 2 units per elevator per floor ratio, ensuring resident convenience.

Additional highlights include 31,000m² of waterfront landscapes and a 5-star amenity suite: pedestrian streets, sky shopping malls, 3D Mapping art, Hologram displays, sky bars, clubhouses, international schools, and over 1,000 existing Eastern Hanoi amenities. These cater comprehensively to multi-generational living, work, entertainment, and education needs.

With over 5,000 bookings, the Eastern area’s demand remains robust, especially for projects offering reasonable pricing, prime locations, premium quality, and transparent legal frameworks. Sunshine Legend City’s unique pricing strategy and rapid absorption rate position it as a standout in Hanoi and Hung Yen’s 2025 market.