West Lake and Eastern Hanoi Emerge as New Hotspots with Vingroup and Lotte’s Mega Projects

In the retail sector, West Lake and the eastern areas of Hanoi are emerging as new hotspots, according to Savills Vietnam. This growth is fueled by the presence of large-scale projects such as Lotte Mall West Lake, Vincom Mega Mall Ocean Park, and Vinhomes Global Gates.

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The latest report from Savills Vietnam reveals that Hanoi’s real estate market in Q2/2025 remains stable amid the city’s intensified infrastructure investment. With plans to increase infrastructure spending to 7% of GDP in 2025, Hanoi has allocated VND 87 trillion (USD 3.4 billion) for 12 key transportation projects, including major bridges and the Ring Road 4. The integration of infrastructure and housing development strategies is expected to drive new momentum, expanding the real estate market in the medium to long term.

In the retail sector, Hanoi recorded an occupancy rate of 86% in the first half of 2025, with average ground floor rents at approximately VND 1.3 million/m²/month. Leasing activity was primarily driven by F&B brands and convenience stores, given the limited new supply. Savills anticipates that sustainable consumer trends and the recovery of global retail capital will continue to support this segment in the coming period.

The retail market is increasingly polarized. In the central area, new supply is limited, with only about 4,800 m² of net leasable space expected over the next three years. In contrast, non-central areas are witnessing robust supply prospects, accompanied by diverse retail models. Approximately 172,000 m² of new retail space is projected to be completed by 2027, significantly contributing to Hanoi’s overall market supply.

Tây Hồ and Eastern Hanoi have emerged as new hotspots, driven by large-scale projects such as Lotte Mall West Lake, Vincom Mega Mall Ocean Park, and Vinhomes Global Gates.

Lotte Mall West Lake is a strategic multi-service complex by Lotte Group in Vietnam, with a total investment of over USD 600 million.

In the office segment, Hanoi’s total supply reached 2.28 million m² of net leasable area (NLA) across 193 projects, concentrated in the West and non-central areas. Average rents stood at VND 564,000/m²/month, with an occupancy rate of 83%. Central business districts (CBDs) continue to face a shortage of Grade A supply, maintaining high rental levels.

According to Matthew Powell, Director of Savills Hanoi, “Hanoi’s retail sector in Q2/2025 demonstrated stability, yet polarization is evident. A key shift is that retail is no longer viewed as a passive investment but increasingly as an operational asset. This demands proactive management strategies, investment in refreshment and innovation based on consumer behavior insights, and targeted marketing to precisely position customer segments.”

Amid limited central supply, the market is shifting toward non-central areas. Notably, the development of large-scale commercial and entertainment projects in the West, coupled with rapid population growth in Eastern metropolitan areas, is generating significant appeal for retailers, bolstering positive market prospects for Hanoi in the coming years.

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