“Ecovacs’ New Robot Hits Million-Dollar Sales Mark in One Week, Powered by Brand Ambassador Sơn Tùng M-TP”

There’s No “Ultimate,” Only “Better Than Before”!

Over more than a decade in the arts, Sơn Tùng M-TP has quietly proven this to the public. From million-view hits to explosive performances, the singer continuously sets new standards for creativity and trendsetting.

Every appearance by Sơn Tùng M-TP not only captivates music lovers but also creates a media frenzy, solidifying his position as a pioneering artist. It’s no surprise that many believe collaborating with him is like holding a “guaranteed ticket” for widespread impact and positive branding.

His partnerships with brands are always a hot topic. Recently, becoming Ecovacs’ first brand ambassador in Vietnam, Sơn Tùng M-TP once again turned a commercial collaboration into a social media sensation.

Why Could It Be No One Else But Sơn Tùng M-TP?

Ecovacs’ choice of Sơn Tùng M-TP as their brand ambassador upon entering the Vietnamese market was a strategic move. As a global tech brand, Ecovacs understands that to capture consumer attention, especially among the youth, they need a representative who is both influential and embodies a pioneering spirit and modern lifestyle.

Clearly, partnering with Sơn Tùng M-TP was the perfect choice.

His appeal and trendsetting ability have remained unwavering over more than a decade. Whether on stage, in business deals, or even with small social media gestures, anything involving Sơn Tùng M-TP becomes an instant sensation.

His casual remark, “If it flops, put my name on it,” instantly became a new trend across all social media platforms. The hashtag #IrresistiblyAttractive alone reached over 16,000 posts on Facebook in two weeks, with related hashtags totaling more than 30,000 posts—a number any marketing campaign would envy.

Sơn Tùng M-TP boasts a diverse fan base spanning Gen Y to Gen Z—a prime target group for many brands. These consumers have income, unique lifestyles, and prioritize convenience. As a global leader in smart vacuum robots, Ecovacs couldn’t ignore this demographic in their Vietnam market strategy.

In terms of brand image and identity, no one aligns better with Ecovacs’ vision than Sơn Tùng M-TP. Known for his creativity, relentless growth, and breakthroughs, his journey mirrors Ecovacs’ tech-driven spirit.

One represents an artist pioneering in his career; the other, a global leader in household robotics. When these two values meet, the synergy between the brand and its ambassador feels entirely natural.

What Does a Brand Ambassador Bring to the Table?

Beyond media buzz, a brand ambassador’s true value lies in sustainable impact: brand awareness, image, trust, and purchasing decisions.

In an era where consumers are skeptical of direct advertising, Ecovacs’ partnership with Sơn Tùng M-TP aligns with this strategy.

According to Nielsen, 92% of consumers trust recommendations from people they know over traditional ads. Brand ambassadors, with their influence and emotional connection, become the most effective bridge between brands and consumers.

Research from “The Influence of Brand Ambassadors and Brand Image” shows that the right ambassador can boost brand trust by 34% and positive brand perception by 27%. Campaigns featuring “real people, real stories” are 11 times more effective than traditional ads, with 87% of consumers trusting ambassadors over banners or TVCs.

Ecovacs’ collaboration with Sơn Tùng M-TP quickly proved its worth: the brand’s image spread widely, and emotional connections with young consumers—Ecovacs’ core target—were forged. They saw more than a vacuum robot; they saw a smart, dynamic, and modern lifestyle embodied by Sơn Tùng M-TP.

Mr. Đào Hải Đăng, Ecovacs’ representative in Vietnam, shared: “This isn’t just an ambassador contract; it’s a convergence of two shared spirits: breaking boundaries and making every moment in life exceptional and leading.” This partnership isn’t a short-term campaign but a strategic move to build a strong, sustainable brand presence.

With Sơn Tùng as their first brand ambassador in Vietnam, Ecovacs is fostering an emotional connection with Vietnamese consumers: approachable, trustworthy, and embodying the pioneering spirit of the tech era.

Beyond media impact, Ecovacs’ sales results highlight the partnership’s success. In the first week, the DEEBOT X11 OmniCyclone surpassed $1 million in revenue, tripling the performance of its predecessor and setting a new record for Ecovacs’ flagship sales in Vietnam.

The DEEBOT X11 OmniCyclone, the first product promoted by Sơn Tùng, was also honored as the “Outstanding Next-Gen Home Appliance” in the KOC Better List at the Better Choice Awards 2025.

Positioned as a flagship product priced above $25 million, the DEEBOT X11 OmniCyclone not only achieved impressive sales but also won over experts, showcasing the powerful synergy between Sơn Tùng’s appeal and Ecovacs’ technology. This collaboration proves that when brand messaging and the ambassador’s values align with innovation and breakthroughs, the campaign’s success lies in both reach and conversion into trust and purchases.

Sơn Tùng M-TP and Ecovacs: An Inspiring Partnership Rooted in Shared Vision

The collaboration between Sơn Tùng M-TP and Ecovacs is more than a brand-artist partnership; it’s a meeting of two pioneers.

While Sơn Tùng represents a generation of young people who dare to think, act, and innovate, Ecovacs symbolizes a tech vision focused on modern, convenient living.

For Ecovacs, this partnership delivers more than media exposure; it creates an emotional connection, naturally embedding the brand in consumers’ minds. For Sơn Tùng, becoming Ecovacs’ first ambassador in Vietnam not only affirms his enduring appeal in commercial collaborations but also reinforces his status as an artist who chooses partnerships aligning with his values and image.

One spreads the message of #IrresistiblyAttractive smart technology to Vietnamese homes; the other showcases the limitless creativity of Vietnam’s young artists. Together, they create a symbol of the synergy between art and technology, where brand value and lifestyle elevate each other.