TPBank Wins Hearts with ‘Say Hi’ Campaign, Captivating Em Xinh Fans

Following the Em Xinh “Say Hi” concert, social media platforms buzzed with thousands of shares and discussions about TPBank, ranging from check-in photos and hashtags to viral short videos. Beyond being recognized as a sponsor, the purple bank has seamlessly integrated into the daily conversations of the youth, fostering a sense of closeness.

Leading Positive Sentiment on Social Media

According to Monitaz’s Social Listening report, in July and August 2025, TPBank consistently topped the banking sector in positive sentiment ratios. Discussions about TPBank were predominantly filled with praise and excitement for its innovative campaigns. Fans eagerly shared check-in photos from the experience booth, showcased the TPBank App featuring Em Xinh icons like Phương Ly, LyHan, 52Hz, and Orange, and enthusiastically participated in minigames to win concert tickets and gifts.

Minh Tú (22, Hanoi) shared, “I never thought a bank could be so relatable to young people. I love how TPBank communicates and offers such thoughtful gifts. It truly feels like they understand us.”

Impressive Breakthrough Metrics

The positive impact is evident in the numbers. During the Em Xinh “Say Hi” event, TPBank App downloads surged by over 200%, with some days exceeding 120,000 downloads. Discussions about TPBank in August 2025 surpassed one million, a 50.8% increase from the previous month.

Notably, TPBank made a remarkable leap on the YouNet Media Index, climbing 8 spots to secure the #2 position as the YMI Brand of the Month in August 2025 for the banking sector. This success was driven by the “TPBank Mega Live Stream – Em Xinh Say App Đỉnh” event, featuring a lineup of artists, National Day minigames, and a VNeID account linking promotion offering 100,000 VND. As a result, discussions increased by 128.7%, brand mentions rose by 402.1%, and participant numbers grew by 101.4% compared to the previous month.

Additionally, TPBank’s brand advertisements garnered nearly one billion views, and the TPBank Mastercard FEST credit card issuance tripled, demonstrating the tangible conversion of media impact into real results.

When the “Purple Bank” Goes All Out for Fans

Beyond the stage and screens, TPBank scored points with its event experiences. At the concert, TPBank delighted attendees with exclusive perks for its customers: electric shuttles within the venue allowed Xinhiu fans to move effortlessly while staying stylish in their outfits and heels. Moreover, TPBank offered a plethora of cute gifts and attractive deals, ensuring every visitor left with a small joy and a lasting impression of the “Purple Bank.”

TPBank also gifted 50,000 VND to new account holders using the code EXSHHN, with a reminder to “eat well” so Xinhiu fans could buy snacks or drinks post-concert. Hoàng Yến (20) shared, “The gifts felt so thoughtful and genuine. A bank this considerate definitely has our support.”

These small yet meaningful gestures kept TPBank in the spotlight, both at the venue and online. Countless check-in clips on TikTok, Instagram, and Facebook sparked lively discussions, creating a viral wave.

Recognized as one of the most dynamic banks with standout marketing strategies, TPBank’s collaboration with Em Xinh “Say Hi” is a notable case study in effectively leveraging sponsorship benefits and product promotion. More than just a sponsor, the Purple Bank has elevated its image among the youth, presenting itself as approachable, charming, and understanding, while solidifying its brand through exceptional digital experiences.