Generali Vietnam has triumphantly secured three prestigious accolades: the Asian Corporate Excellence Award, the Inspirational Brand Award, and the Asian Master Entrepreneur Award, presented to Ms. Nguyen Phuong Anh, CEO of Generali Vietnam. These achievements vividly highlight Generali’s robust role in delivering tangible value to customers, continually redefining business standards through innovation, and adapting to the evolving dynamics of the era.
Organized by Enterprise Asia, the Asian Pacific Enterprise Awards (APEA) is a renowned annual event spanning 19 years, present in 16 major markets, and connecting over 2,000 leading entrepreneurs and businesses across Asia. Under the theme “Showcasing Future-Ready Enterprises,” APEA 2025 honors organizations and leaders pioneering innovation, risk management, and sustainable development.
Generali Vietnam team at the APEA 2025 Awards Ceremony
From Sustainable Growth to Inspiring Communities
Building on the legacy of the Generali Group, Generali Vietnam has swiftly established its pioneering position since its inception in 2011. Carrying nearly two centuries of heritage into a future-oriented strategy—Lifetime Partner 27: Pioneering Excellence—Generali Vietnam demonstrates its ambition to achieve market leadership domestically. This strategy is not confined to any single platform but is consistently realized across distribution channels, products, services, people, and community initiatives.
By 2025, Generali has developed a diverse distribution network with over 100 agency offices nationwide and a robust bancassurance partnership network, cultivating a team of over 28,000 financial advisors serving nearly 500,000 individual customers and 400 businesses across Vietnam. By digitizing customer touchpoints, Generali offers a 24/7 online insurance service that is simple, intuitive, and empowers customers with greater control and convenience. As a result, the company has consistently maintained double-digit growth and industry-leading customer satisfaction scores (R-NPS).
Generali Vietnam honored with the Asian Corporate Excellence Award
However, Generali’s impact extends far beyond numbers. Amid industry challenges, Generali Vietnam has chosen a distinctive path, proactively transforming brand objectives into tangible, relatable, and emotionally resonant actions. Through The Human Safety Net (THSN), a non-profit organization founded by the Generali Group, numerous inspiring social initiatives have been launched. Fundraising campaigns, such as the “Global Challenge” initiated by Generali, showcase community collaboration in spreading positivity and compassion by building classrooms for underprivileged children. THSN Vietnam also partners with UNICEF and the Vietnam Children’s Sponsorship Fund to implement impactful programs focused on improving nurturing environments and holistic child development. Initiatives like constructing classrooms in Tuyen Quang, organizing summer skill camps in Quang Tri, Dak Lak, and Dien Bien, and the “Warm Kitchen for Children” program—providing 10,000 breakfasts, books, and toys to children in remote areas—have been successfully realized.
Generali Vietnam receives the Asian Inspirational Brand Award
Recognizing its comprehensive contributions, Generali Vietnam was honored at APEA 2025 with two awards: the Asian Corporate Excellence Award, affirming its stable growth and management capabilities, and the Asian Inspirational Brand Award, testament to its positive impact and community engagement. This synergy portrays Generali Vietnam as a resilient, community-oriented, and steadfast lifetime partner to its customers.
Leadership Legacy: Steering Generali Vietnam Toward Sustainable Development
Behind Generali’s impressive growth milestones and impactful brand campaigns lies the strategic vision, resilience, and innovation of its leadership team. Combining global management expertise with deep local market insights, Generali Vietnam’s leaders embody a style that fosters innovation, sustains focus on long-term goals, and inspires both employees and customers.
This leadership excellence is exemplified by Ms. Nguyen Phuong Anh, CEO of Generali Vietnam, who was honored as the Asian Master Entrepreneur at APEA 2025. With over 20 years of industry experience, she has steered Generali through challenges, achieving remarkable growth and securing a top market share position in Vietnam’s life insurance sector within just two years of her leadership.
Ms. Nguyen Phuong Anh honored as Asian Master Entrepreneur
Under the Lifetime Partner 27: Pioneering Excellence strategy, Ms. Phuong Anh has led Generali in optimizing core capabilities with a diverse distribution network (100 agency offices nationwide and bancassurance partnerships, including new 2025 collaborations with PvcomBank and Nam A Bank), innovative product lines tailored to modern families, and a comprehensive digital transformation centered on customer needs and ESG integration. Simultaneously, the People Powered strategy fosters an empowering environment where employees are encouraged to innovate and gain international exposure.
Beyond accolades, Generali is committed to cultivating a customer-centric mindset, driving innovation to adapt to the times, and inspiring communities to co-create a brighter future.
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