Em Xinh “Say Hi” Concert Ignites National Stadium
On October 11th, the National Stadium in My Dinh erupted in a frenzy of excitement as Em Xinh “Say Hi” hosted their second concert night. Tens of thousands of Xinhiu (the fan community) united their voices with the Em Xinh artists, transforming the stadium into a pulsating music festival.
 The National Stadium in My Dinh bathed in purple for the Em Xinh “Say Hi” concert night 2. (Photo: Vieon)
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Amidst this electrifying atmosphere, TPBank stood out prominently on the LED screens as the Diamond Sponsor. Fans affectionately chanted their slogan, “TPBank App – Peak Convenience. Peak Living,” a phrase ingrained in the minds of Xinhiu through TPBank’s consistent support of the Em Xinh “Say Hi” program over the past 3-4 months.
While the stage pulsated with music and fashion, the TPBank experience booth became the hottest check-in spot. Fans flocked to explore the app’s cutting-edge features, engage in exciting activities, and claim enticing prizes.
 TPBank booth teeming with young enthusiasts eager to experience top-tier digital financial services.
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On concert night, TPBank captivated the audience with exclusive perks reserved for their customers: electric shuttles within the venue ensured effortless movement for Xinhiu clad in stylish outfits and heels. They also arranged for Em Xinh member LyHan to interact with fans at the booth and brought the highly anticipated “Clap” performance to the stage, a highlight of the second concert night. TPBank further delighted fans with a 50,000 VND gift for new account openings using the code EXSHHN, encouraging them to “fuel up” after the concert.
Not only did TPBank bring Em Xinh member LyHan to interact with fans at the booth…
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 …they also brought the “Clap” performance to the second concert night.
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These thoughtful gestures and charming messages resonated deeply with the online community, prompting exclamations like, “What a delightful bank!”
From the stadium to social media, TPBank became a trending topic. Countless check-in videos on TikTok, Instagram, and Facebook fueled a wave of online discussions. Some Xinhiu even affectionately replaced the word “peak” with “TPBank” in their daily conversations!
From Sponsor to Gen Z’s Buddy
Partnering with the Em Xinh “Say Hi” show not only generated a buzz for TPBank over 3-4 months but also yielded impressive business results.
Hundreds of thousands downloaded the TPBank app; tens of thousands adopted the Em Xinh theme, utilized ChatPay featuring Em Xinh images, and enthusiastically shared their experiences online with comments like, “So cute, I want to use it right away!” New credit card openings on the TPBank app tripled, and app transaction volumes saw a significant increase. TPBank effectively leveraged this sponsorship opportunity not just for brand exposure but also to bring its cutting-edge digital financial services closer to the audience through engaging experiences.
According to Monitaz’s Social Listening report, TPBank consistently led the banking industry in positive sentiment during July and August 2025. Online discussions about TPBank were predominantly filled with praise and appreciation for their creative and insightful marketing campaigns.
A TPBank representative shared, “Our partnership with Em Xinh ‘Say Hi’ goes beyond mere sponsorship. It’s about connecting with the younger generation through their language of music and fashion. Em Xinh ‘Say Hi’ is not just an entertainment program; it’s a platform that radiates positive energy and the spirit of living life to the fullest, values that TPBank strongly identifies with. We strive to be more than just a financial institution; we aim to accompany our customers in their pursuit of peak experiences in the digital age.” This fusion of music, lifestyle, and youth culture is a long-term communication strategy that TPBank has been actively pursuing.
TPBank has elevated its image among young people, presenting itself as approachable, charming, and understanding.
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Recognized as one of the most dynamic banks with innovative marketing strategies, TPBank’s collaboration with Em Xinh “Say Hi” serves as a noteworthy case study in effectively leveraging sponsorship benefits and product communication. Beyond being a sponsor, the Purple Bank has successfully elevated its image among young people, presenting itself as approachable, charming, and understanding, while solidifying its brand through exceptional digital experiences.
– 08:21 13/10/2025
TPBank Wins Hearts with ‘Say Hi’ Campaign, Captivating Em Xinh Fans
With its keen understanding of the young customer psyche and the fans of the “Say Hi” Em Xinh program, TPBank has emerged as the leader in the banking industry for positive sentiment in online social discussions. Following two electrifying nights of music, fashion, and conversation, TPBank has elevated its standing among the youth, cultivating a relatable, charming, and empathetic brand image that reinforces its signature digital experience.
TPBank Honored for Outstanding Digital Transformation, Marking Relentless Efforts in Its Digital Journey
TPBank (Tien Phong Commercial Joint Stock Bank) has once again solidified its leadership in digital transformation within the banking sector, earning prestigious recognition at the Vietnam Digital Awards (VDA) 2025.
TPBank Honored for Outstanding Digital Transformation, Marking Relentless Efforts in Its Digital Journey
TPBank (HOSE: TPB), a leading commercial bank in Vietnam, has once again solidified its position as a digital transformation pioneer in the banking sector. The bank was recently honored at the prestigious Vietnam Digital Awards (VDA) 2025, recognizing its exceptional achievements in driving digital innovation. This accolade underscores TPBank’s unwavering commitment to reshaping the banking landscape through cutting-edge technology and customer-centric solutions.
TPBank App: The Ultimate Digital Banking Experience Tailored for Gen Z’s Unique Style with Em Xinh Say Hi
With the Em Xinh interface, ChatPay KOLs cards, and the Flash 2in1 Em Xinh edition, TPBank App proves itself not just as a convenient digital bank but also as the ultimate lifestyle companion for Gen Z. Its collaboration with the Em Xinh “Say Hi” show transforms TPBank App into a relatable, trendsetting, and ultra-personalized icon.
TPBank Leads the Way in Compliance with Circular 14: A Solid Foundation for Sustainable Growth
TPBank is steadily advancing towards its goal of becoming Vietnam’s first bank to fully comply with Circular 14, achieving both the Standardized Approach (SA) and Internal Ratings-Based (IRB) methods by 2027.
