Masterise Group Secures Double Victory at Asia Pacific Enterprise Awards 2025

This achievement not only underscores the stature and execution capabilities of Masterise Group’s international real estate ecosystem but also serves as a proud recognition of Masterise Homes’ pioneering journey in crafting a luxury lifestyle in Vietnam.

The Asia Pacific Enterprise Awards, organized annually by Enterprise Asia since 2007 across multiple countries in the region, honors businesses and brands with outstanding achievements. These entities contribute to shaping sustainable development standards, positively impacting society, and redefining the boundaries of business. Under the theme “Celebrating Inclusive Entrepreneurship,” the 2025 edition attracted hundreds of exceptional enterprises, with Masterise Group standing out as a prime example of Vietnamese ambition on the global stage.

Shaping a Sustainable Future, Affirming the Stature of an International Real Estate Ecosystem

Over more than a decade, Masterise Group has built a comprehensive international real estate ecosystem, ready to partner with Vietnam in shaping a sustainable future. The group’s sustainable development strategy is evident in its iconic projects, ranging from foundational infrastructure to urban development, elevating the quality of life for Vietnamese citizens and redefining the nation’s urban landscape. Each Masterise Group project embodies creativity, innovation, and a commitment to national service, fostering trade, regional connectivity, and enhancing Vietnam’s competitiveness on the global stage.

This spirit is reflected in the group’s three core brands: Masterise Homes, a luxury real estate brand of international caliber; Masterise Property Management, offering exceptional operational solutions; and Masterise Hospitality & Entertainment, a leader in high-end hotel, resort, and entertainment management.

In every sector, Masterise Group aligns its growth with the responsibility of nation-building, fostering long-term vision, corporate social responsibility, and enduring community value.

Leveraging professional management, a stable system, and robust resources, Masterise Group navigates market challenges with resilience, solidifying its position as a pioneering conglomerate. Moving forward, the group aims to develop key infrastructure projects and national-scale initiatives, contributing to Vietnam’s sustainable future in the new era.

Inspiring International Living Standards, Pioneering the “Branded Living” Concept

As Masterise Group’s flagship brand, Masterise Homes is recognized as the pioneer in bringing luxury real estate to Vietnam. With the largest portfolio of branded properties in Southeast Asia, Masterise Homes demonstrates its international expertise through strategic partnerships with Marriott International, encompassing renowned brands like Marriott, JW Marriott, and The Ritz-Carlton, as well as the haute couture maestro ELIE SAAB.

Blending global excellence with local cultural depth, Masterise Homes’ projects transcend conventional living spaces, fostering deep connections, nurturing aspirations, and building a sustainable legacy for future generations.

Masterise Homes honored with the “Inspirational Brand Award” for inspiring international living standards in Vietnam.

This inspirational journey is furthered by the “branded living” vision, a unique concept introduced by Masterise Homes to deliver “best in class” quality across all segments through its proprietary brands, Masteri Collection and Lumière Series. The Branded Living philosophy sets a new standard for homeowners, offering a holistic and cohesive living experience defined by four core attributes: meticulous attention to detail in design and operation, a legacy-infused ambiance, internationally recognized quality, and sustainable value appreciation. This foundation ensures that every Masterise Homes project, regardless of segment, delivers three layers of experience: profound connection, elite living, and status distinction. For Masterise Homes, the true value of creation lies in crafting new living experiences, a commitment that earned the brand the prestigious “Inspirational Brand Award,” alongside Masterise Group’s remarkable victory.

For Masterise Homes, crafting new living experiences is the true essence of creation.

Inspired luxury living spaces at Masterise Homes projects.

“The double victory at the 2025 Asia Pacific Enterprise Awards not only validates Masterise Group’s vision and sustainable strategy but also reinforces the brand philosophy Masterise Homes upholds. It also fuels our commitment to Vietnam’s development, creating exceptional experiences for the community and establishing Vietnam’s presence in the global real estate arena,” stated Ms. Thi Anh Đào, Marketing Director of Masterise Group.

This triumph at the 2025 Asia Pacific Enterprise Awards is a significant milestone, showcasing the international capabilities of Vietnamese enterprises on the regional stage. With a long-term vision and sustainable, pioneering strategies, Masterise Group pledges to continue its journey of shaping a sustainable future, inspiring innovation, and partnering with Vietnam in its ascent to new heights.