Recently, social media platforms have been abuzz with claims that Mr. Trần Quốc Tuấn, author of “Real Estate Marketing Strategies” and South Representative of VIRES, was offering businesses the opportunity to purchase his book for 68 million VND per copy, with an initial plan to sell it for 1 billion VND per copy.
We sat down with Mr. Trần Quốc Tuấn, the author, to clarify the pricing details and understand the book’s significance for real estate businesses operating in a competitive market.
According to Mr. Tuấn, the information about soliciting businesses to buy the book is inaccurate, causing public confusion and damaging his reputation as well as that of the Vietnam Real Estate Research Institute.
In reality, aside from the copies gifted to guests at the launch event, all remaining editions were purchased by the Propiin Real Estate Finance Technology Academy. These copies serve as reference materials for students in the Mini MBA Real Estate course and other advanced programs. Neither the Vietnam Real Estate Research Institute nor the author sells the book individually. Therefore, claims that the author was offering the book to businesses at a high price are unfounded.
The 68 million VND price tag does not solely cover the book but includes additional items such as a gold-plated wooden box, a bookmark, a bag, and a one-hour 1:1 consultation with the author.
Regarding the rumored 1 billion VND price, this was an initial concept for the “The Dragon” edition, limited to 10 copies. At this price, buyers would receive a strategic consulting package for one of their ongoing projects. However, Thái Hà Books, the publishing partner, deemed this price unsuitable for Vietnam’s book market, so the idea was not implemented.
The author explains that the higher price is due to the book’s limited edition status and its value as a collector’s item for real estate entrepreneurs, in addition to its intellectual content.
“Real Estate Marketing Strategies” offers a comprehensive and insightful perspective on real estate marketing in Vietnam. It provides modern and effective marketing solutions, helping real estate businesses optimize their operations in a highly competitive environment.
The 68 million VND price includes additional items such as a gold-plated wooden box, a bookmark, a bag, and a one-hour 1:1 consultation with the author.
At the book launch, Dr. Nguyễn Văn Khôi, Chairman of the Vietnam Real Estate Association and a member of the Prime Minister’s Administrative Procedure Reform Advisory Council, praised the book as a labor of love, distilled from market realities. He described it as a valuable resource for in-depth training and research.
The book systematically organizes practical insights, offering businesses a clear understanding of the market and strategies to “orchestrate the game.” It helps them develop structured, creative, and effective customer engagement strategies. In modern management science, marketing is no longer just communication but an art of creating value, building trust, and leading the market.
Mr. Trần Quốc Tuấn shared that the book is the result of years of reflection and nearly two decades of strategic collaboration with businesses. He observed that experienced leaders often lack the time to systematize their valuable lessons and pass them on formally to their successors. Similarly, new entrants to the industry or those transitioning from other sectors often lack the comprehensive perspective needed to navigate the market effectively.
Driven by these insights, the book serves as a strategic guide, enhancing businesses’ ability to plan and execute professional marketing. It fosters systemic thinking, strategic mindset, and adaptability in their development journey.
Many industry experts highly regard the book’s impact on real estate businesses operating in a competitive market.
Dr. Võ Trí Thành, a member of the Prime Minister’s Policy Advisory Council, noted that the book contains highly practical and diverse case studies on economic and social issues, particularly in the real estate sector. He hopes it will contribute to developing leadership skills among real estate entrepreneurs and become a go-to resource for anyone interested in fostering a healthy real estate market.
The book’s unique strength lies in its real-world focus, featuring actual campaigns, people, and outcomes. It covers a range of projects, from suburban land plots to luxury downtown apartments, and from vacation properties to second homes and shophouses.
Each chapter guides readers through vivid case studies, illustrating every step—from project development research and brand positioning strategies to message design, integrated communication planning, customer data management, and sales execution.
This work is highly practical for various industry stakeholders, from brokers and marketers to business leaders. For developers, it outlines long-term brand-building strategies beyond short-term sales. For brokers, it serves as a guide to understanding customer behavior and closing deals effectively. For marketers and communicators, it provides a comprehensive toolkit for campaigns spanning social media, digital marketing, events, PR, and content. For managers, it offers valuable insights into establishing effective internal marketing operations, connecting legal, sales, branding, communication, and operational teams.
