September 2025 marked a significant surge for Toyota in Vietnam’s automotive market. According to the latest sales data, the Japanese automaker achieved a remarkable 7,013 units sold, representing a 35.6% increase from the previous month’s 5,171 units. This growth underscores the brand’s consistent consumer appeal and enduring market presence.
Strong growth for Vios and Yaris Cross in September. Image: Dealership
The Toyota Vios emerged as the standout performer, selling 1,292 units and reclaiming the top spot in the B-segment sedan category from the Honda City, which sold only 475 units. This achievement not only restores Vios’s dominance after months of lagging but also positions it to potentially rejoin the top-selling cars list for the year, reaffirming its long-held title as Vietnam’s “Sedan King.”
Sales disparity between Vios and City over the past two months. Source: VAMA
Meanwhile, the Toyota Yaris Cross continued to dominate the B-segment SUV market with 1,964 units sold, surpassing the VinFast VF 6 (1,933 units) after two consecutive months of trailing the Vietnamese electric vehicle. This marks the second time in 2025 that Yaris Cross has overtaken VF 6, the first being in March 2025, when it sold 1,185 units, outpacing its rival by 85 units.
Yaris Cross doubles its sales from the previous month. Source: VAMA, VinFast
Beyond these two models, other Toyota vehicles also posted strong sales figures, including the Corolla Cross (984 units), Veloz Cross (815 units), and Innova Cross (671 units).
Multiple Toyota models show significant growth. Image: Dealership
The latest results highlight Toyota’s sustained performance and resilience in the face of rising competition, particularly from emerging electric vehicle brands rapidly expanding their market share.
With the strong comeback of Vios and Yaris Cross, coupled with contributions from other key models, Toyota is demonstrating a robust business outlook, promising an exciting sales race in the final months of 2025.
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