The prestigious Asia-Pacific Enterprise Awards (APEA), now in its 18th year, annually recognizes outstanding businesses in the Asia-Pacific region for their innovation, business growth, and community contributions. MSB’s recent accolades at APEA 2025 underscore its position as a leading bank in Vietnam and a formidable player in the regional financial landscape.
MSB’s triumph in the “Outstanding Enterprise in Asia” and “Inspiring Brand” categories highlights its excellence across critical areas such as operational performance, technological innovation, workforce development, and corporate social responsibility. These achievements reflect MSB’s commitment to driving progress and creating value for both customers and communities.
Ms. Dao Thi Thom, Deputy Director of Communications & Marketing at MSB, receives the “Inspiring Brand” award (Photo: Organizer)
As of 2024, MSB’s robust financial foundation and rigorous risk management strategies have driven significant growth. Total assets reached nearly VND 320.2 trillion, a 20% increase year-on-year, while pre-tax profit surged to VND 6.903 trillion, up 18% from 2023. MSB’s extensive network includes 260 branches and transaction offices, partnerships with 400 correspondent banks across 55 countries, and a customer base of over 6 million individuals and 1,000 corporate clients.
Digital transformation and technological innovation have been pivotal to MSB’s success. Initiatives such as AI-powered credit card issuance, the M-Flex online mortgage platform, and the modernization of core banking systems have streamlined operations, enhanced security, and elevated customer experiences. These advancements have bolstered MSB’s competitiveness and deepened customer engagement, as evidenced by a 25% increase in customer referral rates and a CSAT score of 80.2/100 over the past two years.
Internally, MSB prioritizes talent development as a cornerstone of sustainable growth. Recognized as one of Vietnam’s “Best Places to Work” among large enterprises, MSB fosters an inclusive workplace culture that promotes gender equality, career advancement, and continuous professional development. This commitment to employee growth ensures a high-performing workforce aligned with the bank’s long-term vision.
MSB’s dedication to corporate social responsibility (CSR) is equally notable. The bank actively supports education, healthcare, and financial inclusion initiatives, particularly for micro-enterprises and women-led businesses. By focusing on local community development, MSB contributes to Vietnam’s broader sustainable development goals.
In addition to its APEA 2025 wins, MSB was recently honored at the Vietnam Outstanding Banking Awards 2025 with the title of “Bank with the Most Innovative Products and Services.” This recognition was attributed to its FX Dealing foreign exchange platform and M-Flex online mortgage solution, which exemplify MSB’s ability to leverage technology for enhanced customer convenience and security.
MSB’s achievements underscore its innovative solutions, sustainable growth strategies, and community-centric approach. As it continues to expand its regional footprint, MSB is poised to solidify its reputation as a leading bank in Vietnam and beyond.
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