As of Q3 2025, Sunshine Group’s consolidated assets reached nearly VND 80 trillion, with equity surpassing VND 13.8 trillion. This positions Sunshine Group as the second-largest real estate enterprise by market capitalization in the industry, just behind Vinhomes.
Backed by a robust financial foundation, Sunshine Group officially enters the Ho Chi Minh City market with three mega-projects comprising over 30 towers and 10,000 luxury apartments: Sunshine Sky City, Noble Crystal Riverside, and Sunshine Bay Retreat Vung Tau. These projects are projected to generate consolidated revenue exceeding VND 100 trillion between 2026 and 2028, marking a new growth cycle for the Group in the Southern region.
Sunshine Sky City features 9 towers ranging from 26 to 38 floors, offering nearly 3,500 luxury apartments.
Sunshine Sky City is developed as a 4.0 Hotel-Standard Commercial-Service-Apartment Complex, located on Phu Thuan Street (former District 7), adjacent to Phu My Hung Urban Area and the Ca Cam River. The towers have three riverfront sides, featuring approximately 12,000 m² of greenery and water surfaces, along with over 50 on-site amenities and an advanced Smart Living platform. The project is set to launch towers V7, V8, and V9 at a price of only VND 7x million/m², amidst a depleted supply in former District 7 and an average luxury segment price in Ho Chi Minh City exceeding VND 100 million/m².
Noble Crystal Riverside is a 4.0 Resort-style Riverside Urban Complex with 12 towers and over 3,000 luxury apartments.
Nearby, Noble Crystal Riverside is situated on Dao Tri Street, a vibrant development area in South Saigon. With 12 towers and over 3,000 apartments, the project is designed as a riverside integrated urban complex, featuring a closed system of amenities: restaurants, outdoor swimming pools, playgrounds, infinity pools, rooftop cafes, mini rooftop golf courses, sky gardens, health centers, and international schools. The first two towers (Riverside 2 and Riverside 3) are completed and operational, with the remaining towers accelerating construction for upcoming launches.
Sunshine Bay Retreat Vung Tau, spanning nearly 20 hectares along Chi Linh Beach, commenced construction on August 19th.
Officially breaking ground on August 19th, Sunshine Bay Retreat Vung Tau is the first 5-star Integrated Resort complex targeting young people, featuring hundreds of high-end amenities across nearly 20 hectares on the pristine Chi Linh Beach in Phuoc Thang Ward, Ho Chi Minh City. Part of Sunshine Group’s series of affordably priced luxury projects in Hanoi and Ho Chi Minh City, Sunshine Bay Retreat Vung Tau will offer fully furnished 5-star apartments at just VND 6x million/m².
Notably, the project leverages technology to revolutionize operation and management, solving profitability challenges for owners. Residents can use their apartments anytime and seamlessly integrate their properties into the NobleHotel system (via Sunshine Group’s Noble App) for rental management and real-time profit tracking.
Sunshine Group’s launch of over 10,000 apartments catering to real demand is expected to significantly increase supply in the Southern market, helping stabilize prices amid many luxury projects in Ho Chi Minh City reaching VND 150 million/m² or higher.
In related developments, as of September 2025, the consortium of Sunshine Group and its subsidiary, DIA Investment Corporation, officially submitted a bid to auction 3,790 resettlement apartments in An Khanh Ward, Ho Chi Minh City. They also proposed continuing the Thu Thiem Eco Smart City project, signaling the Group’s readiness to expand its market share in the South.
Previously, in Hanoi, Sunshine Legend City has been a market sensation with nearly 8,000 luxury apartments delivered to 5-star standards, priced 20-25% below market rates, consistently selling out upon release.
Sunshine Legend City offers nearly 8,000 luxury apartments delivered to 5-star standards, priced 20-25% below the local market.
Additionally, Sunshine Group is partnering with Xuan Cau Holdings to introduce over 12,000 affordably priced luxury apartments for young people in Alluvia City, the only hot mineral ecological city on the Red River. This initiative aims to “cool down” housing prices and realize the government’s policy of developing housing for young people and real residents.
Unexpected Shifts in the Land Market of Ho Chi Minh City, Tay Ninh, and Dong Nai
According to DKRA Consulting’s report, land consumption in the Southern region during Q3/2025 remained at a notably low level, accounting for only about 5% of the total primary supply. Additionally, primary sale prices showed minimal fluctuation compared to the previous quarter.
Nighttime Economy: Urban Development Trends and Opportunities for Next-Generation Real Estate
As cities embrace a 24-hour operational cycle, the “nighttime economy” is emerging as a powerful new driver of growth, enabling urban centers to amplify their service value, tourism appeal, and consumer spending.
Real Estate: The Soft Infrastructure Powering Future Financial Hubs
Integrated urban real estate is the cornerstone infrastructure for establishing international financial hubs in Vietnam.
A&T Saigon Riverside: Embracing the Urban “Resort-Style Living” Trend
Nestled along the picturesque Saigon River waterfront, A&T Saigon Riverside redefines modern living with four core values: “Live Ahead,” seamlessly aligned with the vibrant growth of Ho Chi Minh City’s Northeast hub; “Live Resort-Style,” surrounded by over 50 premium resort-inspired amenities; “Live with Flair,” through exquisite high-end finishing standards; and “Live Elite,” within a sophisticated and cultured resident community.
Cooling Down the Land Fever: Da Nang Cracks Down on Price Manipulation and Speculation
In response to the recent complexities in the real estate market, the People’s Committee of Da Nang City has issued an official dispatch to inspect, review, rectify, and address issues related to price manipulation and speculation in real estate. The directive also focuses on enhancing land management and utilization across the city.
