Bridging Investment and Lifestyle in Da Nang

Emerging Investment Trends Among the Elite

At the “Escape to Danang: Where Investment Meets Lifestyle” seminar held on October 12th in Hanoi, experts discussed a new trend reshaping how the ultra-wealthy manage their assets. Dubbed “Lifestyle Investment,” this approach focuses on assets that offer unique experiences and enhance one’s way of life.

The 2025 Wealth Report by Knight Frank highlights that “Lifestyle Investment” is becoming a dominant strategy for the ultra-wealthy in 2025. A staggering 68% of surveyed wealth management firms plan to increase their allocation to real estate, prioritizing properties that offer lifestyle experiences and international branding over purely financial returns.

According to Savills, premium projects managed by internationally renowned brands command prices 31% higher than unbranded luxury properties in the same area. This premium stems from the “Trophy Status,” which elevates the owner’s prestige, and the “Lifestyle Investment” value—a smart investment in the most precious assets: time and quality of life.

Journalist Dương Ngọc Trinh shared at the seminar that the elite favor branded products because established brands carry a legacy of trust built over time. Brand reputation guarantees quality, foresight, and reliable management. The elite are willing to invest more to save time, avoid future risks, and enhance their living experiences. In real estate, this is particularly evident: buyers pay not just for a property, but for the operational expertise and the assurance of a proven “luxury brand.”

From an investment perspective, Phan Thị Thu Hương, Director of ERA Vietnam, noted recent notable transactions in Danang. A beachfront penthouse sold for 80 billion VND, followed by a riverside property at 66 billion VND and another at over 40 billion VND. These figures underscore the strong appeal of luxury real estate in Danang, especially for properties with unique locations and high value potential.

“In reality, prime land—particularly along the Han River and the coastline—is nearly fully developed. Internationally standard residences with premium amenities and dedicated resident services are scarce, especially in the city center. This rarity makes projects combining iconic locations, architectural excellence, and international management standards incredibly valuable. The rarer they are, the higher their price appreciation potential and the greater the opportunity for investors,” emphasized Mrs. Thu Hương.

Danang: Where Investment Value Meets Lifestyle

Mrs. Thu Hương added: Amid global economic volatility, elite capital continues to flow into luxury real estate managed by international firms—these “trophy assets” with global branding serve as a safe and sustainable haven.

On the regional map, Danang is emerging as a new convergence point where finance, tourism, and luxury real estate intersect, shaping an internationally inspired lifestyle. Beyond its iconic bridges, Danang is now building a new “bridge”—connecting investment with lifestyle, where global capital meets the value of enjoyment and experience.

Danang is crafting a “bridge” between investment and lifestyle. Photo: Shutterstock

Danang is also witnessing the rise of a new generation of projects: developments that blend international management standards, artistic architectural vision, and the city’s aspirations for global recognition.

Among these, The Legend Danang stands out—a luxury residential and hospitality complex on the Han River, with Accor fully managing the Hyde Hotels component. CBRE is currently advising on the operation of the residential tower from the construction phase to optimize resident experiences. The project is seen as a new symbol of lifestyle investment, where iconic value, international standards, and local spirit merge to create a true living legacy in the heart of Danang.

The Legend Danang: Where investment value intertwines with community, icon, and heritage.

As the line between investment and enjoyment blurs, asset value is measured not just by profit but by experience and spiritual legacy. Danang is becoming the place where Vietnam’s elite find harmony between international values and local identity. Each investment here is not just about owning property, but about affirming a lifestyle, community, and the legacy of a generation.