Following a series of milestones in the Southern market with its inspirationally branded projects, Vạn Xuân Group has recently made headlines. Notably, Happy One Central, just one year after handover, has completed 99% of its land certificates—a rarity in today’s market. Happy One Sora further solidified its success by achieving 100% of its 2025 sales targets in just four months. Now, Vạn Xuân Group is officially expanding northward with its new strategic product line, Happy One Mori, positioned as “Expert-Level Living” for discerning customers who demand high-quality living environments, civilized communities, and long-term investment potential.
A Demanding Market, Yet Worth Capturing
Market surveys reveal a scarcity of “expert-level” residential units, with most available options priced between 5 to 7 billion VND, catering primarily to high-end investors. Vạn Xuân Group’s high-quality Happy One apartments have garnered significant interest from Northern investors seeking financially accessible yet profitable properties.
According to Vạn Xuân Group representatives, the Northern market is undergoing significant restructuring. The segment targeting professionals, engineers, and intellectuals remains largely untapped despite its potential. Introducing the “Expert-Level Living” line in the North not only expands the company’s market reach but also reinforces its brand presence in Vietnam’s real estate landscape.
Vạn Xuân Group has deployed nearly 3,000 sales consultants for Happy One Mori, partnering with 22 business development units across all three regions.
To support its Northern expansion, Vạn Xuân Group has formed strategic alliances with leading real estate consulting firms in Hanoi and surrounding provinces, including the Indochine Alliance, Đất Xanh Miền Bắc, Thăng Long Land, and six key distribution partners: MSH Group, Imperland, Redland, An Vượng Invest, BĐS Kinh Bắc, and Nhà Ở Ngay Việt Nam. Additionally, the group is collaborating with financial institutions and investors with a forward-thinking approach, particularly in the former industrial hub of Bình Dương, now part of expanded Ho Chi Minh City.
Happy One Mori: Vạn Xuân Group’s Northern Debut
Happy One Mori is not merely a Southern project transplanted to the North; it has been meticulously tailored to meet the sophisticated preferences of today’s buyers, who prioritize rationality, measurability, and proven value.
Unlike the Southern market, where emotional factors and trends drive purchasing decisions, Northern buyers focus on transparency, tangible progress, and high-quality amenities. A project must demonstrate clear legal frameworks, well-defined timelines, and superior living standards to succeed in this market.
Mrs. Lê Thị Hằng, CEO of Indochine, notes, “Northern investors possess a strategic mindset and keen market insight. As capital flows increasingly shift southward, Happy One Mori, strategically located at the northeastern gateway of Ho Chi Minh City with an attractive starting price of 38.6 million VND/m², is poised to become a top choice for investors seeking sustainable returns.”
The Voronoi Light Art installation at the ground floor of Happy One Mori.
Backed by a proven brand, tangible product value, and robust partnerships with leading design, construction, and financial firms, Vạn Xuân Group’s Northern venture is set to redefine living standards for professional-grade residential investments.
Happy One Mori – Expert-Level Living
5% Down Payment for Reservation – 15% Upon Contract Signing
MB Bank Financing: Up to 75% with 0% Interest for 36 Months
Early Payment Discount: Up to 12.5%
Website: https://happyonemori.vn/
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