Year-End Tourism Stimulus Campaign in Quang Ninh
Since July, tourists visiting Quang Ninh have been extending their stays in Bai Chay to enjoy weekly fireworks displays on Tuesdays, Thursdays, and Saturdays, the mesmerizing Halo Bay water music show, the vibrant VUI-Fest night market, and the pedestrian street. These captivating attractions, developed by major investors, have significantly enhanced Quang Ninh’s tourism appeal.
Building on this momentum, the Department of Tourism announced the “Quang Ninh – Heritage Experience, Connecting the World” campaign, running until Q1/2026. This initiative features diverse activities tailored to specific visitor segments, leveraging local heritage and culture while attracting international, MICE, and luxury travelers.
Specifically, Quang Ninh will focus on families, young groups, and sports event attendees. By year-end, the province will prioritize MICE visitors, international guests, and wedding groups—segments known for high spending and comprehensive experience demands. In Q1/2026, the tourism sector will maximize family travel, festival-goers, spiritual pilgrims, and eco-tourism enthusiasts in Ha Long, Uong Bi, and Van Don.
Bai Chay’s nightlife potential is being fully realized. Photo: Anh Duong
Bai Chay, the heart of Quang Ninh’s tourism, will host a series of festivals, transforming it into a “sleepless destination” through year-end. Highlights include weekly Thursday and Saturday fireworks, the 2025 Quang Ninh Culinary Festival, the October 2025 Grand Concert, the Dragon Bay Boat Race, the November Ethnic Sports and Culture Festival, and the 2026 New Year’s Eve celebration.
Beyond creating a vibrant atmosphere, this campaign will significantly boost off-season tourism in Quang Ninh’s autumn and winter months. It will also maximize the region’s world-class infrastructure, exemplified by the 324-hectare Sun Elite City resort complex in Bai Chay.
With Sun Elite City, Bai Chay eliminates off-peak tourism seasons. Photo: Sun Property
Bai Chay: A Magnet for Tourism Real Estate Investment
Following Quang Ninh’s ambitious tourism campaign, the region’s appeal has soared, sending positive signals to the tourism real estate market. Experts predict this large-scale initiative will invigorate hospitality and service-focused real estate in Quang Ninh. Bai Chay, with its major projects, advanced infrastructure, and integrated amenities, is now a prime investment hub.
Among these, Sun Centro Town stands out as a new icon of seaside apartments, capitalizing on the rising tourism wave and the national promotional campaign.
Sun Centro Town attracts significant investor interest. Photo: Sun Property
Located in the heart of Sun Elite City, a Sun Group-developed heritage bay resort, Sun Centro Town offers everything needed to become Quang Ninh’s premier investment destination. Both inland and sea-view units enjoy fresh bay air and Bai Chay’s elite amenities.
Sun Centro Town’s standout feature is its wellness-focused amenities: a gym, spa, pool, playground, lounge, café, and community spaces. Residents enjoy resort-style living, while short-term guests find ample reasons to extend their stays.
“With Quang Ninh welcoming tens of millions of tourists annually, Bai Chay’s centrally located accommodations remain limited. Sun Centro Town allows investors to reside, vacation, and sustainably rent out their properties,” noted a Sun Property representative.
Sun World Ha Long is among Bai Chay’s countless attractions. Photo: Anh Duong
Experts highlight Sun Centro Town’s dual advantages: improved transportation infrastructure and the tourism stimulus campaign. With new coastal roads, highways, and ports, combined with year-end events, Bai Chay is poised to lead northern Vietnam in tourism and real estate investment.
Integrated tourism-urban-resort models like Sun Elite City and Sun Centro Town are essential, mirroring global destinations such as Singapore and Phuket, where residents live, work, and enjoy tourism amenities seamlessly.
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