Vinamilk Joins the Top 5% of Global Power Brands
Achieving the AAA+ rating is more than just a title—it’s a testament to a brand’s exceptional internal strength. According to Brand Finance, an independent brand valuation consultancy monitoring over 6,000 brands across 40 countries, the Brand Strength Index (BSI) is built on factors like brand awareness, loyalty, profitability, communication effectiveness, and sustainable development strategies.
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Vinamilk’s Brand Leadership in Vietnam and Globally Top 2 Most Valuable Brands in Vietnam Top 1 Most Valuable Food Brand in ASEAN Top 1 Most Promising Dairy Brand Worldwide Top 3 Global Dairy Brands in Brand Strength Index |
The AAA+ rating signifies a brand’s capacity to fuel business growth strategies, expand into new product categories, franchise across industries, and maintain robust credibility across multiple markets—core elements that transcend industry boundaries.
“We’ve witnessed Vinamilk’s brand strength surge as they expand internationally and integrate their new brand identity into operations. This year, Vinamilk joins the elite group of global brands maintaining strong credibility across all markets they enter—a feat achieved by fewer than 5% of global brands,” said Alex Haigh, Managing Director of Brand Finance Asia-Pacific.
Alex Haigh, Managing Director of Brand Finance Asia-Pacific, discusses the 2025 Brand Value Report – Photo: Nguyễn Hoàng.
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Notably, despite the APAC region (including economies like Vietnam, New Zealand, Japan, and China) accounting for only 34.4% of the global dairy market and hosting just 4 of the top 10 dairy brands, it contributes a staggering 54.1% to the total brand value of the top 10. This highlights how regional companies, including Vinamilk, are transforming scale into brand value.
For six consecutive years, Vinamilk has maintained its position as one of APAC’s Top 5 most valuable dairy brands and Top 3 in brand strength—a rare achievement in a volatile market. This explains why Vinamilk is the only Vietnamese dairy company featured in Brand Finance’s spotlight segment this year, honoring standout brands in each market.
Nguyễn Quang Trí, Marketing Director of Vinamilk, receives the Top 100 Most Valuable Vietnamese Brands certification from Brand Finance – Photo: Nguyễn Hoàng.
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Vinamilk: Leading and Trendsetting
Behind this success is Vinamilk’s alignment with the future trends of the dairy market. Brand Finance highlights continuous product innovation, developing SKUs that cater to health-conscious consumers—low-sugar, nutrient-rich, and probiotic-enhanced products. Vinamilk’s Green Farm High Protein line, Vietnam’s first to use advanced ultrafiltration for high-protein, low-fat, lactose-free milk, exemplifies this innovation.
Engaging Gen Z by transforming a traditional brand into a vibrant icon is another key trend. Today’s consumers buy lifestyles, not just products. Vinamilk has shifted its presence to digital platforms, creating TikTok/Reels content, collaborating with influencers, and participating in user-generated challenges like healthy snack recipes and green living tips. This strategy ensures long-term relevance, positioning the brand not just on shelves, but in daily moments of youth culture.
Sustainability is also pivotal. While mandatory in Europe and North America, it’s an emerging race in ASEAN. “Vinamilk isn’t just riding this wave—they’re driving it regionally,” Alex emphasized. Over a decade ago, the company invested in circular economies and emission reduction, aiming for Net Zero by 2050. Today, two factories and one farm are carbon-neutral certified under international standards.
“With fewer than 5% of global brands achieving AAA+, Vinamilk’s story isn’t just corporate pride—it’s proof that Vietnam’s brands can compete globally and grow stronger daily,” said Nguyễn Quang Trí, Marketing Director of Vinamilk.
– 08:44 20/10/2025
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