In reality, with the same amount of capital, while investors in major cities can only own one apartment, in tourist cities like Ha Long, they can own beachfront townhouses with long-term legal ownership at an attractively low price.
In this context, Sora Bay Halong, the heart of Ha Long Marina, is becoming a focal point of attention as it simultaneously offers three values: residency, investment, and long-term commercial exploitation.
Rising Property Prices, Persistent Demand for Real Ownership
According to the Ministry of Construction, the average apartment price in major cities like Hanoi and Ho Chi Minh City reached 80–89 million VND/m² in Q2/2025. In satellite cities and key provinces like Quang Ninh and Hai Phong, beachfront apartments range from 50–70 million VND/m² or higher, depending on location and amenities.
In fact, with the same budget, while in Hanoi or Ho Chi Minh City investors can only own a condominium, in tourist cities like Ha Long and Hai Phong, they can still own beachfront townhouses with two facades, long-term legal ownership, and the ability to live and do business, at a price starting from just 36 million VND/m²—an exceptionally attractive range.
Ha Long Marina – The New Urban Center of the Heritage City
Sora Bay Ha Long is located in the heart of Ha Long Marina Urban Area
Ha Long is currently one of the most dynamic and well-developed cities in the North, with a synchronized transportation system including highways, Van Don International Airport, Cai Lan deep-water seaport, and one of Vietnam’s most beautiful coastal roads.
According to the development plan by 2030, Ha Long will become a “national tourism city,” serving as an international economic, service, trade, and entertainment hub. In this flow, Ha Long Marina Urban Area, developed by BIM Group, is considered the most important nucleus in the western part of Ha Long, where all elements converge to form a bustling coastal economic center.
Sora Bay – The “Golden Commercial Street” in the Heart of Marina
Located on Peninsula 2—the central position of Ha Long Marina—Sora Bay is likened by investors to the “heart” of the urban area. From here, residents are just a few steps away from internal amenities such as the seaside square, Halo Bay – Water Music Stage, Swan Lake, scenic bridge, and yacht marina…
Sora Bay’s standout feature lies in its dual-frontage townhouse design—adjacent to nearly 1 km of coastline and over 500 m of Hoang Quoc Viet Street, a vital traffic artery connecting Ha Long – Tuan Chau – Van Don.
Additionally, the area is surrounded by international brands like InterContinental Halong Bay, Citadines Marina Halong, Sailing Club Residences Halong Bay, and Lotte Mart… creating a stable year-round tourist flow and enhancing the business value of each townhouse.
256 townhouses at Sora Bay Ha Long
Sora Bay offers only 256 units with long-term ownership, smart planning, synchronized infrastructure, and a price starting from just 36 million VND/m²—a price considered a “low point” compared to commercial townhouses in other coastal cities like Da Nang, Nha Trang, or Phu Quoc.
Beachfront Townhouses – Scarce Assets with Sustainable Value Growth
According to experts, while condominiums are “consumer-oriented,” beachfront townhouses are true investment assets. This product line not only has versatile utility—for living, business, rental, or asset accumulation—but also owns increasingly scarce land, especially in central coastal locations with long-term legal ownership. Moreover, beachfront townhouses record high value growth due to infrastructure and tourism development, while providing sustainable cash flow from commercial activities, accommodation, or other services.
Sora Bay Ha Long’s townhouse facades range from 6m to 12m wide
Sora Bay fully embodies these elements: a central location, synchronized planning, clear commercial potential, limited quantity, and a price (from 36 million VND/m²) lower than the regional average. This is why mid- to long-term investment capital is shifting strongly to the Ha Long area, particularly to beachfront townhouse products like Sora Bay.
When Opportunity Knocks Only Once
With Ha Long’s central land increasingly limited, owning a townhouse at Sora Bay is not only a safe investment move but also an opportunity to capitalize on the revaluation of coastal land, alongside the presence of international corporations. Experts predict that townhouse prices in the Ha Long Marina area will have significant growth potential during the 2025–2030 period.
In a context of rising property prices, the question of “whether to invest in townhouses or condominiums” may not be difficult to answer—because with the same capital, investors can choose a dual-purpose asset, both for living and long-term profit. And at this moment, Sora Bay Ha Long is a rare destination that combines all three values: location, potential, and profit.
For detailed information about Sora Bay Halong:
Website: https://sorabay.haangroup.com.vn/
Hotline: 1900 99 88 66
Developed by: BIM Land – Member of BIM Group
Business Development Unit: Ha An Group
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