On October 19th, a vibrant shopping atmosphere was observed across various stores and supermarkets in Ho Chi Minh City, as reported by Bao Nguoi Lao Dong. The occasion of October 20th, a day dedicated to celebrating women, brought forth an array of enticing promotions tailored for the fairer sex.
Co.op Mart offers vegetable bouquets as early bird gifts for female shoppers.
Co.opMart Rạch Miễu, located in Cầu Kiệu ward, showcased diverse sections featuring flowers, fruit baskets, cosmetics, and more, making it a one-stop destination for gift seekers.
In the cosmetics section, a Lux bath set priced under 120,000 VND after discounts sold out entirely by the evening of October 18th, highlighting the success of the promotional campaign.
Assorted gift baskets for October 20th at Co.opMart Rạch Miễu.
High-end flower arrangements are less prominent this year.
The fresh flower section witnessed strong sales for baskets priced between 139,000 and 379,000 VND, featuring flowers like sea buckthorn, orchids, and roses, with a 30% increase in demand compared to regular days. However, staff noted that sales were not as robust as in previous years due to economic challenges.
Notably, the once-popular premium flower baskets priced at 700,000 to 800,000 VND per basket have seen a decline in demand this year.
A best-selling cosmetic set, thanks to an effective promotional strategy.
A representative from Saigon Co.op highlighted that this year’s October 20th gift market is shaped by a “green and practical” consumer trend.
Supermarkets introduced an innovative “green” gift option—a vegetable bouquet—offered to the first 20 female customers shopping on October 19th, as an eco-friendly alternative to traditional flower bouquets.
Gift baskets combining flowers and fresh fruits are gaining popularity.
A wide array of October 20th gift options available for consumers.
At Farmer’s Market, located at the intersection of Hai Bà Trưng and Nguyễn Thị Minh Khai in central Ho Chi Minh City, staff were busy preparing October 20th gifts for corporate clients and their partners.
Pre-designed gift sets, priced between 500,000 and 1,500,000 VND, primarily consist of imported fruits and flowers.
Mr. Võ Thanh Lộc, Commercial Director of Farmers Market, noted that this year’s trend leans towards practical gifts, with many opting to replace flowers with fruits. Consequently, gift sets combining both fruits and flowers are the most popular choice.
Practical gifts are taking precedence this year.
Fresh produce is emerging as a popular gift choice.
Mr. Lộc added, “Despite economic challenges and a somewhat sluggish market, customers are shifting from small, affordable stores to establishments that provide official VAT invoices. This shift has resulted in higher foot traffic at formal retail outlets.”
Meanwhile, a representative from Organic Food reported that customers are favoring fresh food gift boxes, priced between 1,000,000 and 1,500,000 VND.
October 20th Gift Market Overview
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