U.S. Roasted Coffee Industry Faces Challenges Due to Tariffs
Global Coffee Export Prices Surge by 45%
Global coffee export prices, including those from Vietnam, are on the rise due to a worldwide supply shortage. Over the past nine months, the average export price of coffee has exceeded $5,600 per ton, marking a 45% increase compared to the same period last year. This is the highest level in recent years, highlighting Vietnam’s strong competitiveness in the volatile global market.
Major coffee-producing countries are grappling with extreme weather conditions and unstable trade policies. Amid these challenges, Vietnamese Robusta coffee has emerged as a preferred choice for importers, thanks to its stable supply, competitive pricing, and improving quality. Vietnam’s coffee exports have set a new record, reaching $7 billion in just nine months, with projections to hit $8 billion by year-end—an unprecedented milestone for the country’s coffee industry.
U.S. Roasted Coffee Industry Faces Challenges Due to Tariffs
According to the National Coffee Association of the U.S., retail coffee prices in the U.S. rose by nearly 21% in August compared to the same month last year, putting pressure on roasters and consumers alike. Part of this increase stems from the tariff policies implemented by the Trump administration.
The U.S. imports over 99% of its coffee consumption, primarily from Brazil (30.7%), Colombia (18.3%), and Vietnam (6.6%). Brazil, the largest coffee exporter to the U.S., is currently facing severe drought conditions that have significantly reduced coffee bean production. Compounding this issue, Brazilian coffee exporters are burdened with a 50% tariff when shipping to the U.S.
Today’s Coffee Prices (10/13): Will a Surge in U.S. Purchases Spark a Rebound?
Today’s coffee prices may rise as farmers are currently engaged in selective harvesting, while the U.S. is significantly increasing its purchases of Vietnamese coffee.









































