On October 15th, Sun Group officially launched Sun PhuQuoc Airways, marking a significant expansion of its tourism-hospitality-aviation ecosystem, a vision the conglomerate has pursued for years.
According to Nguyen Manh Quan, CEO of Sun PhuQuoc Airways, Vietnam’s aviation market is experiencing rapid growth, with numerous domestic carriers and over 30 international airlines. The introduction of a new airline, he explains, is not about joining the price or frequency wars but about offering passengers unique value and choice.
“Sun PhuQuoc Airways avoids the traditional competition in pricing or flight frequency. Instead, we focus on integrating aviation development with destination growth. Just as Bali, Phuket, and Jeju have their own airlines boosting local tourism, Phu Quoc—with its natural beauty, strategic location, and modern infrastructure—deserves to become a global destination,” stated Mr. Quan.
The CEO emphasized that the airline aims to enhance accessibility to Phu Quoc for travelers while promoting Vietnam’s image internationally.
In terms of operations, Sun PhuQuoc Airways adopts a full-service model, providing comprehensive services. Mr. Quan clarified that while there’s no star rating like in hotels, the airline strives for international 5-star standards in quality, safety, and customer experience.
Sun PhuQuoc Airways has received 3 out of the planned 8 aircraft for 2025.
Regarding pricing, Mr. Quan noted that ticket prices will be dynamically adjusted based on supply and demand, seasonal trends, and aircraft availability.
“We define ourselves by our mission, not by price. Our goal is to connect and elevate destinations, making them more accessible to both domestic and international travelers. Sun PhuQuoc Airways is not an expensive airline but a valuable one,” he added.
On fleet expansion, the CEO mentioned that amidst supply chain challenges faced by aircraft manufacturers like Boeing and Airbus, the airline will adopt a flexible strategy combining leasing and new purchases to ensure operational timelines.
By the end of 2026, Sun PhuQuoc Airways plans to operate approximately 25 aircraft, completing its domestic network and expanding to Southeast and Northeast Asian markets such as Seoul, Bangkok, Singapore, and Taipei.
Nguyen Manh Quan shared that Sun PhuQuoc Airways aims not to be the largest airline but to establish a distinctive brand identity tied to its destination. The airline aspires to be synonymous with Phu Quoc, becoming the first choice for travelers visiting the island.
CEO of Sun PhuQuoc Airways: Just as Bali, Phuket, and Jeju Have Their Own Airlines, Phu Quoc Deserves to Become an International Destination
With its current potential, Phu Quoc is poised to become a world-class destination, and when travelers think of this island paradise, they will undoubtedly think of Sun PhuQuoc Airways. This is the vision of our CEO, who believes in the transformative power of this airline to elevate Phu Quoc’s global appeal.
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