Hotspots in Ho Chi Minh City Attracting Significant Investment from Homebuyers

As the real estate market rebounds with a surge in genuine demand and returning investment capital, the Eastern region of Ho Chi Minh City is emerging as the epicenter of luxury real estate. This area currently boasts over 11,800 high-end apartments, accounting for 60% of the city’s total supply, according to data from Batdongsan, a leading real estate platform.

Explaining the Eastern region’s robust growth, Dinh Minh Tuan, Director of Batdongsan in the Southern region, attributes it to two key factors: a dominant supply of luxury properties and superior infrastructure development. Tuan notes that since 2024, approximately 80% of new launches in the East have been high-end residences.

Echoing this sentiment, David Jackson, CEO of Avison Young Vietnam, highlights that investment capital in Ho Chi Minh City’s real estate is increasingly shifting toward the Eastern region. Jackson believes this shift is driven by the scarcity of land in the city center.

Among the Eastern region’s hotspots, Masteri Park Place, the latest project by Masterise Homes within The Global City, targets young, successful professionals with genuine housing needs. Spanning 117.4 hectares, The Global City is one of the few large-scale urban developments in central Ho Chi Minh City, featuring world-class amenities such as a 123,000 m² shopping mall and Southeast Asia’s largest musical fountain. Previously, Masterise Homes launched high-rise zones like Masteri Grand View and Lumière Midtown, which garnered significant attention from homebuyers due to their exceptional amenities.

Additionally, The Global City’s sub-zones offer unparalleled connectivity to key Eastern region infrastructure projects, including the Lien Phuong route—a major artery set to open in November 2025. With its prime location and inherent potential, Masteri Park Place is poised to further energize the Eastern real estate market in Q4/2025.

Looking ahead to Q4, Batdongsan’s broker survey ranks apartments as the segment with the highest growth potential over the next six months, reflecting strong investor interest in properties that meet genuine demand and offer high liquidity. Moreover, ongoing infrastructure investments in the Eastern region are expected to provide a significant boost to the apartment market.

“The synergy of integrated transportation infrastructure and the vision to establish an international financial hub in the Eastern region is creating a powerful catalyst for the real estate market. Post-merger with Binh Duong and Ba Ria-Vung Tau, Ho Chi Minh City will become a megacity of over 14 million residents, positioning the Eastern region as the core and ‘golden coordinate’ for urban connectivity. This opens up opportunities for new development corridors, additional land resources, and increased investment capital,” said Nguyen Van Dinh, Vice Chairman of the Vietnam Real Estate Association.