Chelsea Football Club and FPT have announced an expansion of their existing partnership, appointing Asia-Pacific’s leading technology solutions provider as the club’s Official Sleeve Partner for the 2025/26 season. As the Official Sleeve Partner, FPT’s branding will feature on the matchday shirts of Chelsea FC’s men’s, women’s, and academy teams.
Earlier this year, FPT, a global leader in digital transformation solutions, and Chelsea embarked on a groundbreaking collaboration aimed at enhancing the club’s digital capabilities and fostering deeper fan engagement. This initiative bridges the gap between the club and its global fanbase, bringing them closer than ever before.
Through a series of technology workshops at FPT’s innovation hub in Vietnam, Chelsea and FPT jointly developed a comprehensive digital transformation roadmap. This strategy encompasses digital platforms, customer engagement, business operations, and emerging technologies.
Focused on driving high-performance business transformation, FPT’s solutions are being seamlessly integrated across the club to enhance efficiency, scalability, and quality in all operational areas.
Todd Kline, Commercial Director of Chelsea Football Club, stated, “Our partnership with FPT began with a bold vision to leverage their cutting-edge technology and innovative services to accelerate transformation both on and off the pitch. Together, we’ve achieved remarkable milestones, and we’re thrilled to embark on the next chapter. This phase will see Chelsea’s global platform amplify FPT’s unique capabilities, expertise, and spirit from Vietnam to businesses worldwide.”
“AI is revolutionizing industries, and football is no exception. With a dynamic, global team of digital talent, FPT is proud to deliver a pioneering AI transformation for Chelsea Football Club, driving innovation while enhancing performance, fan experiences, and community impact.”
Phạm Minh Tuấn, Executive Vice President of FPT Corporation and CEO of FPT Software, remarked, “This partnership underscores our unwavering commitment to excellence as a trusted digital partner in the UK’s innovation landscape and for global enterprises.”
“We are excited to collaborate with one of the world’s most successful football clubs, showcasing FPT’s top global talent,” shared Mark Scrivens, CEO of FPT UK. “Our team embodies a deep Vietnamese technical culture, emphasizing innovation, agility, and relentless drive to exceed expectations.”
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