UOB Vietnam Elevates Retail Banking with Innovative Credit Card Suite and Exclusive ASEAN-Wide Privileges

UOB Vietnam has officially launched its refreshed credit card portfolio, featuring innovative enhancements that deliver exclusive lifestyle benefits and privileges through strategic partnerships with renowned local and international brands. This significant milestone underscores UOB’s commitment to providing Vietnamese consumers with a more rewarding retail banking experience.

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UOB Vietnam Bank launched its new credit card lineup on October 21, 2025, in Ho Chi Minh City.

UOB Vietnam offers four distinct credit card lines, tailored to diverse lifestyles. These cards provide practical value and seamless access to exclusive ASEAN perks.

A Card for Every Lifestyle

UOB Vietnam’s Four Credit Card Lines

UOB PRVI Miles Credit Card – Every Journey Begins with a Reward

Designed for travel enthusiasts, this card offers 3x rewards on Southeast Asia spending, 8 free airport lounge visits annually, a competitive 1.99% foreign exchange fee, and up to VND 5 billion in travel insurance. Redeem points for flights or travel cashback.

UOB One Credit Card – Smart Spending, Maximum Cashback

Ideal for value seekers, enjoy up to 10% cashback on Grab and transport, 5% on subscriptions, 3% on insurance, and 2% on shopping. Perfect for those who want convenience and rewards from every transaction.

UOB World Credit Card – Exclusive Perks at Your Fingertips

Tailored for tech-savvy youth, earn 5x rewards on shopping, dining, and entertainment. Redeem points for Apple products, travel accessories, e-vouchers, and premium gifts, elevating your lifestyle.

Lazada UOB Credit Card – Endless Joy in Every Unboxing

For online shopping enthusiasts, earn 10x rewards on Lazada, 30% weekend discounts, and a VND 200,000 e-voucher on your birthday, turning daily shopping into a rewarding experience.

Paul Kim, Head of Personal Financial Services at UOB Vietnam, speaks at the launch event.

“We’re thrilled to introduce these innovative cards, designed with a customer-centric approach – for everything you love. Whether you’re a foodie, a traveler, an online shopper, or simply enjoy everyday moments, we have a card tailored to your lifestyle and exclusive offers for every occasion. This launch underscores our commitment to enhancing our customers’ lives with every swipe,” said Paul Kim.

Capturing Vietnamese Consumer Trends

A 2024 ASEAN Consumer Psychology Study by UOB and BCG revealed that Vietnamese consumers spend more on experiences like vacations, fine dining, concerts, and festivals compared to regional peers. 42% of Vietnamese respondents increased spending in these areas, versus ASEAN’s 35%. Gen Z leads with 47% spending more on experiences.

For overseas spending, over 70% of Vietnamese consumers spent within ASEAN in 2024, favoring Thailand and Singapore. 71% prefer credit/debit cards or mobile payments abroad, while only 38% use cash.

UOB Credit Cards cater to diverse Vietnamese lifestyles and spending needs.

In response, UOB has partnered with top brands to offer exclusive travel, dining, shopping, and entertainment perks.

Exclusive ASEAN-Wide Perks

With a network serving 8.4 million retail customers and as ASEAN’s largest credit card issuer for Visa and Mastercard, UOB offers over 1,000 exclusive regional perks.

In Vietnam, cardholders enjoy:

100% waiver on foreign transaction and installment fees during trips.

Up to 20% cashback at duty-free shops and malls in Japan, South Korea, Thailand, Singapore, and Malaysia.

Up to 12% off on Agoda, discounts at The Shilla Duty Free, Singapore Airlines offers, special fares with Qatar Airways and EVA Air, and Marina Bay attractions.

Early access to global events, including 20% off Broadway shows and pre-sales for concerts by stars like Mariah Carey, following successful offers for Taylor Swift, Ed Sheeran, and Lady Gaga.

Strategic Partnerships and Premium Dining in Vietnam

In Vietnam, enjoy up to 30% off at premium restaurants or a free fine dining experience in Ho Chi Minh City and Hanoi, including Michelin-selected venues.

UOB Credit Cards offer premium dining experiences at top restaurants in Ho Chi Minh City and Hanoi.

UOB Vietnam recently signed an MOU with Oxalis and Phong Nha-Ke Bang National Park, offering:

10% off Oxalis tours in Vietnam for ASEAN cardholders in Indonesia, Malaysia, Singapore, Thailand, and Vietnam.

Exclusive invites for the top 10 Vietnamese customers to explore Son Doong Cave, the world’s largest cave.

Paul Kim and Nguyen Chau A discuss the partnership promoting Phong Nha-Ke Bang tourism and offering 10 Son Doong expeditions to top Vietnamese customers.

These innovative cards and exclusive perks highlight UOB’s commitment to enhancing Vietnamese customers’ lifestyles. This reflects the bank’s strategy to expand retail banking, offering international-standard experiences and region-connected financial services aligned with modern lifestyles.

All offers are subject to terms and conditions. Learn more at: UOB: For You and Everything You Love

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