According to data from Counterpoint Research, in the first 10 days of its launch in key markets like the U.S. and China, iPhone 17 sales surged by over 14% compared to the iPhone 16 series during the same period last year. Apple’s stock (AAPL) climbed nearly 4% on October 20, closing at a record high of $262.24.
Experts attribute this success to the iPhone 17’s standard model, which offers significant upgrades—a more powerful processor, enhanced display, larger storage, and an improved selfie camera—all at the same price as its predecessor. This makes it an irresistible choice for consumers.
Mengmeng Zhang, an analyst at Counterpoint, describes it as a “no-brainer,” especially with Apple’s attractive discounts and promotions in major markets.
Apple’s stock hits an all-time high, fueled by the iPhone 17 series’ success.
Investor confidence in Apple is soaring. Loop Capital recently upgraded Apple’s stock from “hold” to “buy,” raising its target price from $226 to $315 per share.
Ananda Baruah of Loop Capital predicts Apple’s growth potential will remain strong until at least 2027, driven by its focus on performance, a sustainable ecosystem, and long-term user retention. The iPhone 17’s success proves Apple’s ability to maintain appeal even in a saturated global smartphone market.
In Vietnam, now a Tier 1 market for Apple, the iPhone 17 series remains in short supply. While pre-orders opened globally, local retailers are struggling to meet demand.
Over a month after its September 19 launch, major retailers like The Gioi Di Dong, FPT Shop, Hoang Ha Mobile, ShopDunk, and TopZone report widespread shortages of the iPhone 17 Pro Max. Many have stopped providing estimated delivery times—a rarity in previous iPhone launches.
The iPhone 17 Pro Max remains out of stock at many retailers over a month after launch.
On Apple’s Vietnamese online store, the 256GB silver iPhone 17 Pro Max in Hanoi has a delivery time of 2-3 weeks (November 5-12). Popular colors like Cosmic Orange and Titanium Blue are even harder to find, while the iPhone 16 is available in just two days, highlighting supply chain challenges for the new models.
Some small online retailers are selling the white iPhone 17 Pro Max for $41,000-$42,000—$2,000-$3,000 above the official price—reflecting extreme scarcity and high demand.
At Di Dong Viet, Cosmic Orange initially accounted for 70% of early interest. However, many buyers switched to Black or Silver to get their phones sooner. As a result, all three new colors—Orange, Black, and Silver—are in short supply, with Silver even selling out across all storage options.
“The standard iPhone 17 currently makes up 5-6% of the four new models. Unlike previous years, shortages aren’t limited to Pro and Pro Max versions, influencing buyer choices,” said a Di Dong Viet representative. “This shows that while the base iPhone 17 has a smaller market share, it still appeals to budget-conscious buyers seeking impressive upgrades.”
Why the iPhone 17 Pro Max’s Orange Hue Suddenly Shifts to Pink
Some iPhone 17 Pro Max users have reported that the Cosmic Orange color variant gradually shifts to a rose gold hue over time.
“Expert Review: ‘I’ve Tested Every iPhone 17 Model This Year—Here’s the One I’d Never Buy’”
This doesn’t mean it’s a bad iPhone, and many will still love it. However, I wouldn’t personally recommend this particular model.
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iPhone Air: Vietnamese Critics, Chinese Enthusiasts
While the iPhone Air sold out within minutes of its launch in China, Vietnamese consumers have shown little interest in this ultra-slim iPhone model. Its modest specifications, high price tag, and lack of appeal compared to the Pro Max series have failed to captivate the local market.
Unveiling the Mystery: iPhone 17 Pro Max Cosmic Cam Shifts to a Striking Pink-Red Hue
A Reddit user reported that their Cosmic Orange iPhone 17 Pro Max unexpectedly turned pink, sparking speculation about a potential anodizing defect or chemical reaction during manufacturing.
