According to the Vietnam Fruit and Vegetable Association (VINAFRUIT), fruit and vegetable exports in October are estimated at approximately $919 million, a 30% decrease compared to September due to the end of the durian season. However, this figure represents a remarkable 77% increase over the same period in 2024. For the first 10 months, the total export value reached around $7.05 billion, a 14.4% year-on-year growth, surpassing the $7 billion mark and nearing the 2024 annual record.
Durian remains the key driver of growth, generating $2.5–2.6 billion in just 9 months, accounting for over half of the export value to China. Despite a slowdown in the first half of the year due to stricter cadmium residue checks, durian exports rebounded strongly from June, peaking at a record $1 billion in September during the three-month harvest season (August–October).
Beyond China, the U.S. and South Korea hold 7.5% and 4.4% market shares, respectively. Exports to the U.S. surged by nearly 60%, while South Korea saw a slight 1.3% decline. Malaysia recorded the highest growth at 66.3%, whereas Thailand experienced the sharpest drop at 51.5%.
In an interview with Tiền Phong, Mr. Nguyễn Văn Mười, Deputy Secretary-General of VINAFRUIT, noted that the recent surge in exports was unexpected. Processed fruits and vegetables played a pivotal role, enhancing value and reducing reliance on weather and traditional markets.
Accelerated durian exports in recent months have revitalized the fruit and vegetable sector’s growth.
Mr. Mười emphasized durian’s role in driving growth. In October, Chinese traders continued to import durian for baked goods and year-end festivals, as Southeast Asian supplies dwindled. Frozen durian exports to China surged by nearly 70% in volume and 130% in value year-on-year, further boosting the sector’s revenue.
He attributed the growth to three factors: global demand for fresh, traceable products; tariff benefits from free trade agreements; and investments in preservation technology to extend product shelf life.
Mr. Nguyễn Đình Tùng, CEO of Vina T&T, explained that despite U.S. tariffs squeezing profit margins, American demand for fruits and vegetables rose sharply. Exports to the U.S. grew by nearly 60%, surpassing $500 million—the fastest growth among premium markets.
Mr. Tùng urged government support in tariff negotiations and trade promotion to expand markets. He highlighted year-end export momentum from completed packaging and planting certifications, coupled with holiday-driven orders.
In 2025, Vietnam’s pomelo gained access to China and Australia, while new HS codes for processed passion fruit, coconut, mango, pineapple, and banana diversified exports beyond durian.
With current momentum, VINAFRUIT projects exports to exceed $8 billion in 2025, setting a new record for Vietnam’s agricultural sector.
Unleashing the Momentum: Vietnam’s Fruit and Vegetable Exports Surge to Record Highs
Vietnam’s fruit and vegetable exports are experiencing a remarkable surge, with a strong upward trend continuing into the final months of the year. Key products such as durian, dragon fruit, pomelo, and bananas are maintaining steady growth, positioning the industry to set a new record this year.
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