Tran Nhan Tong Street is renowned as Hanoi’s “Gold Street,” home to hundreds of stores specializing in gold, silver, precious gems, and high-end jewelry. Within a stretch of less than 1 kilometer, the street is densely packed with Vietnam’s leading gold brands, including DOJI, Bao Tin Minh Chau, SJC, Phu Nhuan Jewelry (PNJ), Phu Quy, and Bao Tin Manh Hai.
During periods of surging gold prices, the street buzzes with activity as a steady stream of visitors flows in and out. The vibrant signage of gold and silver shops on both sides of the road amplifies the street’s lively atmosphere, solidifying its reputation as the capital’s premier hub for precious metals.
Adding to its allure, the street is often referred to as “gold within gold” due to its prime location adjacent to Thien Quang Lake and Thong Nhat Park. It seamlessly connects to major thoroughfares such as Ba Trieu, Pho Hue, and Quang Trung, and is just a few minutes’ drive from Hoan Kiem Lake.
As a result, Tran Nhan Tong is not only a focal point for precious metal transactions but also one of Hanoi’s most valuable real estate corridors. Property prices here consistently soar to extraordinary heights.
According to the 2025 land price schedule, the frontage on Tran Nhan Tong Street is set at 352 million VND per square meter, while alleys wider than 5 meters are priced at 170 million VND per square meter, and narrower alleys under 3 meters at 111 million VND per square meter.
However, these figures serve primarily as reference points for tax calculations and land clearance compensation. In reality, transactions on the open market often reach two to three times these amounts.
Tran Nhan Tong Street – Hanoi’s hub for gold retailers. Photo: D.Anh |
Properties directly on Tran Nhan Tong Street are considered the “pure gold” of the investment world, with average prices ranging from 700 to 850 million VND per square meter. These high-commercial-value properties typically consist of multi-story buildings with wide sidewalks, ideally suited for upscale business operations.
A 32-square-meter, 7-story building with a 5-meter frontage near Thien Quang Lake is currently listed at 28 billion VND, equivalent to approximately 875 million VND per square meter. This property features an elevator and generates a stable monthly rental income of 65 million VND from office tenants.
Larger properties command even higher prices. A 12-story building with a 140-square-meter footprint is on the market for 159 billion VND (around 1.136 billion VND per square meter). It operates as a boutique hotel, yielding over 300 million VND in monthly rental revenue.
Just a few dozen meters from Tran Nhan Tong Street, properties in wider alleys are more affordable, ranging from 300 to 600 million VND per square meter, yet still retain significant value due to their accessibility. A 90-square-meter, 3-story house with an 8-meter frontage in a wide alley is currently listed at 43 billion VND, or 478 million VND per square meter. Another property, a 110-square-meter building used as an office space, is priced at 82 billion VND, equivalent to 745 million VND per square meter.
In contrast, properties located in narrower alleys under 3 meters wide are significantly more affordable, typically ranging from 200 to 400 million VND per square meter. These are primarily sought after for residential use or long-term investment. A compact 14-square-meter house is listed at 2 billion VND, or 143 million VND per square meter. Despite its limited size, the property’s proximity to the main street and its quiet surroundings make it appealing to young buyers. A 42-square-meter corner lot in a deeper alley is priced at 7.5 billion VND, or 179 million VND per square meter.
According to several business owners on Tran Nhan Tong Street, the high land and rental prices are justified by the substantial daily foot traffic, particularly during periods of significant gold price fluctuations.
Ms. Le Thi Hai, owner of a local business, notes that revenue spikes noticeably when gold prices are volatile. The street’s central location ensures a steady stream of customers, even with monthly rental costs reaching hundreds of millions of VND.
Mr. Nguyen Minh Duc, a real estate agent in the Hai Ba Trung district, believes these prices accurately reflect the street’s scarcity and commercial potential. He points out that new commercial spaces on Tran Nhan Tong Street have been virtually nonexistent for years.
Rental yields in the area average between 6% and 8% annually, with particular stability in the office and showroom sectors. For long-term investors, properties here remain valuable assets that hedge against inflation.
“Whenever a property becomes available, it’s immediately snapped up, especially by gold traders or investors seeking office or boutique hotel locations. The consistent rental income and high returns ensure that prices remain sky-high,” Mr. Duc explains.
Experts predict that real estate prices on Tran Nhan Tong Street are unlikely to decrease in the near future. The recent gold price surge has not only increased the street’s bustling activity but also directly impacted local land values.
Duy Anh
– 05:30 25/10/2025
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