LynkiD Expands Its 9-Million-Member Ecosystem with Lotusmiles Integration

On October 16, 2025, in Hanoi, the LynkiD rewards ecosystem achieved a significant milestone as Vietnam Airlines' frequent flyer program, Lotusmiles, officially became a strategic partner.

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This partnership expands LynkiD’s reach to over 30 million potential customers and nearly 9 million direct users, solidifying its position as one of Vietnam’s largest and most diverse multi-industry loyalty networks.

Beyond mere scale, the collaboration between LynkiD and Golden Lotus signifies the growing trend of “uniting to thrive” in the digital age. LynkiD’s open loyalty model empowers users to maximize the value of their reward points across an entire ecosystem, not just within a single brand.

Now, LynkiD users can convert points earned from daily spending into Lotusmiles, unlocking premium travel perks such as membership upgrades, checked baggage allowances, access to business lounges, and priority check-in and boarding. Conversely, Golden Lotus members can exchange their miles for rewards within the LynkiD ecosystem, offering over 10,000 gift options from 1,300+ brands spanning dining, entertainment, shopping, travel, and telecommunications.

This integration delivers a seamless and flexible experience, fostering multi-dimensional engagement between users, brands, and the ecosystem.

For partner businesses and brands, the LynkiD-Golden Lotus alliance opens a gateway to a highly promising customer base. Through this interconnected loyalty model, companies can enhance customer retention, attract new audiences from partner ecosystems, and optimize loyalty program costs without additional infrastructure investments.

The signing ceremony was attended by numerous senior managers and executives.

According to Ms. Trần Tố Uyên, CEO of LynkiD, “This collaboration enhances two-way point redemption capabilities, delivering exceptional value to both customers and brands. We are proud to partner with a prestigious program like Golden Lotus, jointly crafting a sustainable, open loyalty ecosystem with a distinct Vietnamese identity.”

The LynkiD-Golden Lotus partnership also reflects the inevitable evolution of loyalty platforms—where data, technology, and collaboration form the cornerstone. By building a transparent, multi-industry open rewards ecosystem, LynkiD is reshaping how businesses and consumers interact in the experience economy.

Join LynkiD’s partnership program at: https://www.lynkid.vn/partners

Hotline: 1900 636 835 | Email: [email protected]

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