Which Project is the Focal Point of Hanoi’s New Western “CBD”?

“New CBD”: The Inevitable Trend of Modern Urban Development

In major cities worldwide, the shift of economic, commercial, and entertainment hubs away from traditional city centers has given rise to dynamic new districts. Seoul’s Gangnam, once a peripheral area, has transformed into a leading financial, technological, and entertainment hub, contributing approximately 25% of the city’s GDP. It is now the epicenter of South Korea’s elite, attracting entrepreneurs, artists, investors, and international professionals. Similarly, Tokyo’s Roppongi and Bangkok’s Asoke have been meticulously planned to house international businesses, luxury hotels, residential complexes, and bustling shopping centers.

Central Business Districts (CBDs), which concentrate commercial, financial, and service activities, often face challenges related to population density, traffic, and environmental sustainability. As urbanization progresses, many cities have developed “New CBDs”—comprehensive centers where residents can live, work, and thrive simultaneously. These areas not only drive economic growth but also reflect the forward-thinking planning and modern living standards of global cities.

Gangnam District (South Korea): From Suburb to Elite Hub.

Hanoi (Vietnam) is also embracing this trend. The rapid development of transportation infrastructure, coupled with the emergence of administrative, commercial, and technological zones in the western region, has shaped a new growth pole for the capital. Within this landscape, Cau Giay District stands out as a vibrant area, blending modern infrastructure, a balanced living environment, and an intellectual community to define a new urban lifestyle.

For years, Cau Giay has been a preferred long-term residence for entrepreneurs and international experts. The presence of multinational corporations, office buildings, embassies, and technology hubs has established it as Hanoi’s “intellectual capital” in the west. Additionally, its collection of large parks—Cau Giay, Nghia Do, and Hoa Binh—creates a rare green oasis, appealing to those seeking a high-quality living environment.

Sun Feliza Suites: The Haven of the Elite

Sun Feliza Suites: The Heart of Western Hanoi. Photo: Sun Property

The luxury apartment complex Sun Feliza Suites is strategically located at the intersection of four major arteries—Pham Hung, Xuan Thuy, Pham Van Dong, and Ho Tung Mau—adjacent to the National University Metro Station. This prime location positions it as the “central hub” of Hanoi’s “New CBD” in the west, offering seamless connectivity to Noi Bai Airport, My Dinh area, Hoan Kiem Lake, and major commercial districts.

“Professionals, entrepreneurs, and diplomats from South Korea, Japan, and Singapore working in Keangnam, Duy Tan, or nearby embassies have eagerly purchased units upon learning of the project’s advantageous location,” shared Ms. Nguyen Tam, a real estate consultant in Hanoi. This area boasts consistently high demand for accommodation, work, and business services, making Sun Feliza Suites not only a prestigious residence but also a lucrative investment with sustainable value appreciation.

Beyond its prime location, Sun Feliza Suites is a symbol of lifestyle and personal prestige. In “New CBDs,” a residence is more than a home—it reflects the owner’s status. Mentioning Roppongi Hills (Tokyo), Marina Bay (Singapore), or Sun Feliza Suites (Hanoi) instantly evokes images of luxury and exclusivity. With its 6-star design and construction, opulent architecture, transparent legal framework, and elite community, Sun Feliza Suites defines a “prestigious address”—a beacon of modern living for Hanoi’s affluent.

Phuc Ninh Garden: One of the 6 Components of the Garden of Happiness. Photo: Sun Property

As the final offering of the Sun Feliza Suites complex, Tower F3 maximizes the project’s advantages in location, amenities, landscaping, and transportation infrastructure. Its “human-centric” design philosophy ensures every detail enhances resident experience. The centerpiece is the 11,000m² Garden of Happiness—Feliz Jardin, a serene green sanctuary amidst the bustling capital.

The tower offers exclusive experiences befitting a 6-star lifestyle: a 14-meter-high grand lobby equivalent to four standard apartment floors, high-speed elevators reaching 6m/s, a glass-roofed swimming pool, gym, spa, and VIP Lounge. The façade and doors feature premium Double Low-E glass, providing superior soundproofing, insulation, and UV protection while ensuring natural light and panoramic views. The aluminum louvers on the façade act as a protective shield, regulating sunlight and reducing heat absorption for a comfortable living environment.

Sun Feliza Suites: A Grand Welcome with a 14-Meter Lobby. Photo: Sun Property

With limited units and scarce land in central Cau Giay, Tower F3 of Sun Feliza Suites presents a final opportunity for discerning individuals to embrace a unique lifestyle. The apartments are delivered in a premium raw state, allowing owners to customize their interiors. This approach aligns with the world’s most prestigious residences, reflecting Sun Group’s vision of integrating the “art of crafting living spaces” into urban cores, continuing its nearly two-decade commitment to “Enhancing Every Destination.”