According to the Vietnam Association of Motorcycle Manufacturers (VAMM), the sales of its five members—Honda, Yamaha, Piaggio, Suzuki, and SYM—from July to September 2025 reached 621,732 units. This figure represents a 9.37% decline compared to the same period in 2024.
Cumulatively, from the beginning of 2025, VAMM’s motorcycle sales totaled 1,906,023 units, showing almost no growth (up 0.69%) compared to the first nine months of the previous year (1,892,873 units).
Among VAMM members, Honda recently launched two electric motorcycle models, the ICON e: and CUV e:, in 2025. Yamaha introduced the Neo’s earlier in 2022, while SYM, Piaggio, and Suzuki have yet to enter the electric motorcycle market. Thus, VAMM’s sales primarily rely on gasoline-powered motorcycles.
VAMM members primarily sell gasoline motorcycles, led by Honda.
As the brand commanding approximately 80% of the national motorcycle market, Honda remains the leader but has recorded a significant decline. In September 2025, Honda’s motorcycle sales reached 163,787 units, an 11.4% drop compared to the same period in 2024.
From the start of the fiscal year (April 2025 to September 2025), Honda’s total motorcycle sales reached 1,028,183 units, a slight decrease from the previous year.
This decline was anticipated, as early as the third quarter, specifically in July, when news emerged that Hanoi would restrict gasoline motorcycles starting July 2026. This prompted some consumers to reconsider purchasing gasoline motorcycles in favor of electric ones.
In Ho Chi Minh City, although no specific timeline has been set to restrict gasoline motorcycles like in Hanoi, proposed measures from relevant authorities have also influenced consumer purchasing decisions.
Conversely, electric motorcycles are experiencing rapid growth. According to Motorcycles Data, the light electric motorcycle segment (equivalent to under 50cc) grew by nearly 90%, while the segment of electric motorcycles with performance comparable to 50cc+ gasoline models surged by 178% in the first nine months of the year.
The small electric motorcycle segment is rapidly growing in Vietnam.
Leading the electric motorcycle market in Vietnam is VinFast, with a 354% growth in the first nine months of the year. Yadea follows with a 48.5% increase, while other brands like Dibao and Pega are also making strides in the electric motorcycle segment.
According to Motorcycles Data, Honda and Yamaha continue to lead the overall market, but their growth has slowed compared to previous periods. Honda grew by 6.3%, while Yamaha declined by 6.8%.
Looking ahead, the domestic electric motorcycle market is projected to continue its strong growth, driven by government policies promoting green transportation. Capitalizing on this trend, electric motorcycle companies have recently launched various incentives, such as gasoline-to-electric exchange programs, price support, and new product introductions.
Additionally, companies like VinFast and TMT Motors are investing in the development of public battery-swapping stations in Vietnam. This is seen as a solution to overcome the charging limitations of electric motorcycles, which have been a significant barrier to their widespread adoption.
For gasoline motorcycle manufacturers, VAMM members indicate they need at least 2-3 years to prepare for the transition phase, including upgrading production lines and collaborating with battery and charging station suppliers.
However, with the rise of brands like VinFast, Yadea, and Dat Bike, VAMM members such as Honda and Yamaha must accelerate their electrification strategies to avoid being left behind.
The Evolution of Vietnam’s Motorcycle Market: A Shifting Landscape
According to a report by the Vietnam Automobile Manufacturing Association (VAMA), its members sold 603,127 units in Q2 2024, an increase compared to the same period last year, but a slight dip compared to the preceding quarter (Q1 2024) which saw 603,745 units sold.
