Luxury F&B Business Villa – Launch Your Success at Menas Zone Vy Da

The Ultimate Investment Hub for F&B in Hue

The villa business line at Menas Zone Vy Da in Hue is emerging as the ultimate investment hub for F&B. The project boasts a rare location, with one side overlooking the Nhu Y River and the other three sides connected to major arteries such as Pham Van Dong, Lam Hoang, and Han Mac Tu. The riverside advantage offers breathtaking natural views and a fresh climate, ensuring both convenient access to the city center and a private ambiance for a premium F&B experience.

The riverside location, natural scenery, and versatile design maximize the villa’s utility and profitability.

The riverside business villas at Menas Zone Vy Da offer an attractive profit potential through a “four-in-one” investment formula. Beyond direct business revenue, investors benefit from three additional long-term profit streams: brand value, media exposure, and property appreciation over time.

In addition to its prime location, the villa’s design enhances its appeal. Inspired by world cultural heritage, the villas feature wide facades, flexible layouts, and maximized space division. This “multi-functional” design is highly regarded by investors, allowing for continuous operation throughout the day, catering to businesses like cafes, restaurants, sky lounges, and cocktail bars.

The “four-in-one” formula is being realized with the premium riverside villas along the Nhu Y River.

“Traditional spaces often limit revenue to a single source, but with this design, we can generate three revenue streams from distinct areas. We also save on marketing costs due to the natural buzz created by the space, coupled with the rare riverside location in Hue. We’re considering purchasing a villa for long-term business,” shared an investor from Ho Chi Minh City.

A well-invested F&B space can unlock the “four-in-one” opportunity—investing in experiences for sustainable returns. As F&B evolves into an “experience-based business,” owning the right space is a long-term investment. Thus, the Menas Zone Vy Da business villas are a strategic asset for investors seeking lasting value.

Another appealing factor is the property’s appreciation over time. According to Knight Frank, waterfront properties are priced 30-50% higher than similar assets in the area, making them both short-term profitable and long-term valuable.

In reality, F&B businesses owning properties is not uncommon. For instance, McDonald’s owns approximately 45% of the land and 70% of the buildings/restaurants across its 36,000+ global locations, continuously enhancing its brand value. F&B investors can replicate McDonald’s successful business model by owning a villa at Menas Zone Vy Da.

Experience-driven real estate boosts F&B business growth.

13 Riverside Villas Ready for Investment

Lumiere Texas, a BBQ and Craftbeer brand, has already begun operations at the project. Upcoming brands at Menas Zone Vy Da include Mena Gourmet Market, V-Senses Dining, and Lumiere Byblos. These major brands enhance the value of Menas Zone Vy Da, particularly its premium villas.

The developer’s representative stated that with only 13 unique business villas available, clear legal documentation, and handover readiness from August 2025, the project’s Festival Mall model will ensure seamless connectivity with the villas. These factors will drive Menas Zone Vy Da to become a new destination for tourism and F&B in Hue.

Experts predict that by 2025-2030, “experience-driven real estate” will be a leading sustainable investment trend. The Menas Zone Vy Da business villas not only meet modern aesthetic and lifestyle demands but also offer a strategic solution for F&B brands aiming for long-term growth. With Hue’s focus on tourism infrastructure, night economy, and riverside cultural hubs, these villas present a rare investment opportunity.