The Autumn Fair, hosted by the Ministry of Industry and Trade, will take place from October 25 to November 4, 2025, at the Vietnam Exhibition Center (VEC) in Hanoi. Spanning over 130,000 square meters with nearly 3,000 booths, the event is expected to attract up to 500,000 visitors daily. Dubbed the “Super Fair of Six Firsts,” it boasts the largest scale, most modern space, richest product variety, highest quality, most engaging activities, and best deals.
At the heart of the fair lies the “Prosperous Autumn” zone, featuring a 200-square-meter WinMart supermarket replica. Here, WinMart showcases over 20,000 essential products trusted by Vietnamese consumers, including food, household items, beverages, snacks, and cosmetics.
A standout feature is the fresh food section, elegantly displayed with premium brands like WinEco vegetables (VietGAP/GlobalGAP/Organic certified) and MEATDeli chilled meats (European standards).
Additionally, WinMart highlights the OCOP (One Commune, One Product) section, celebrating local Vietnamese products. Visitors can explore and enjoy regional specialties such as Hai Binh roasted cashews, Nang Huong rice noodles, and Tam Duc pickled eggplants.
With its modern, convenient layout and diverse experiential activities, WinMart aims to deliver a Modern – High-Quality – Convenient shopping experience, enhancing the daily lives of all Vietnamese.
Ms. Nguyen Thi Thuy Huong, WinCommerce Northern Operations Director, stated: “By participating in the Autumn Fair, WinMart reaffirms its mission to bring modern living to 100 million Vietnamese consumers. As a bridge supplying high-quality essentials in a civilized, convenient shopping environment, WinMart strives to modernize retail infrastructure and drive Vietnam’s progressive development.”
WinMart, Vietnam’s leading retail brand, operates 4,500 stores nationwide, serving 32 million monthly customers and boasting over 11 million loyalty members.
Over 11 years, WinMart/WinMart+ has grown into Vietnam’s largest modern retail chain with nearly 4,500 stores, serving approximately 32 million monthly shoppers and over 11 million loyalty members.
Aligned with the “Domestic Trade Development Strategy 2030, Vision 2045,” Vietnam aims for domestic retail to account for 85% of total sales. In this context, large-scale retailers like WinMart play a strategic role: safeguarding Vietnamese market share, modernizing national consumer infrastructure, and connecting millions of households with essential, high-quality products and services.
Tieu Dao
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