Nestled in the heart of Bai Chay (Quang Ninh), Sun Centro Town by Sun Group stands out with its strategic location, comprehensive amenities, and an attractive price starting at just 47 million VND/m² for inner-view units, offering a compelling investment opportunity.
Affordable Investment in a Prime Tourist Hub
According to Mr. Nguyen Van Dinh, Vice Chairman of the Vietnam Real Estate Association, Ha Long is a market with robust fundamentals and a long history of development, consistently leading the nation in infrastructure and investment attraction. “In the new cycle, Ha Long, particularly the Bai Chay area, is seen as a pioneer in the northern real estate market, thanks to its tourism potential, synchronized infrastructure, and the involvement of major developers,” Mr. Dinh noted.
Located within the 324-hectare Sun Elite City urban complex, Sun Centro Town boasts a prime central location in Bai Chay, a hub of year-round tourism, commerce, and entertainment. Residents can easily access Sun World Ha Long, Sun Carnival Plaza, VUI-Fest Night Market, the pedestrian street, and the international passenger port within minutes. This advantage makes Sun Centro Town ideal not only for living but also for profitable short-term rentals, catering to a steady stream of visitors.
Sun Centro Town enjoys “1,001” amenities from the Sun Elite City urban complex. Photo: Sun Property
With prices ranging from 47 to 53 million VND/m², equivalent to 1.5–1.8 billion VND per inner-view unit, Sun Centro Town offers a competitive investment in the luxury tourism apartment segment, especially when prices in Hanoi and Ho Chi Minh City have surpassed 80–100 million VND/m². This price gap, coupled with strong tourism growth, creates significant profit potential for Bai Chay real estate, amidst a shortage of high-quality apartment supply.
While sea-view units captivate buyers with their breathtaking views of the heritage bay, inner-view units are gaining popularity among investors due to their reasonable cost, 25–30% lower, while still ensuring stable rental yields. Situated in the heart of Sun Elite City, these units directly connect to the commercial street and a range of services, and come fully furnished (excluding electronics), allowing owners to start renting immediately upon handover.
“Bright Prospects” for Business
According to a recent survey, average apartment rental rates in Bai Chay range from 1.1 to 1.5 million VND/night, with occupancy rates of 60–95%, depending on the tourist season. This translates to an average annual revenue of 200–400 million VND per unit. After deducting operational costs, the net profit is 130–260 million VND/year, equivalent to a 9–12% return on investment, with a payback period of 8–10 years. This is considered an attractive return, especially compared to the 4–5% interest rates on savings accounts, highlighting the superior potential of this investment channel.
With its stunning views and proximity to the sea, Sun Centro Town is highly regarded for its future rental value. Photo: Sun Property
Beyond providing a steady income from short-term rentals, the property’s value is set to rise as Bai Chay’s infrastructure and tourism continue to thrive. Future projects like the Cua Luc Bay Tunnel and the high-speed Hanoi–Ha Long railway will reduce travel time, enhance connectivity, and attract more inter-regional visitors to Bai Chay.
Alongside infrastructure, Bai Chay’s nightlife is becoming increasingly vibrant, with a range of dining, shopping, festivals, and entertainment options. According to the Quang Ninh Department of Tourism, in 2024, the province welcomed over 19 million visitors, with Bai Chay recording the highest occupancy rates. This stable demand ensures strong rental performance for tourism apartments, especially for well-planned and professionally managed projects like Sun Centro Town.
Regular festivals in Bai Chay unlock significant potential for accommodation investments. Photo: Anh Duong
The value of real estate is expected to grow as the Sun Elite City complex nears completion and central land becomes scarcer. Thus, Sun Centro Town units not only ensure a steady income stream but also serve as a sustainable long-term asset.
A representative from Sun Property (a member of Sun Group) shared: “Sun Centro Town is designed to meet dual objectives: living and investment. Each unit is professionally managed and operated, optimizing investment efficiency. High-end amenities, including a glass-roofed swimming pool, sky lounge, gym, spa, restaurant, and 5-star lobby, elevate the experience and enhance the product’s appeal.”
The glass-roofed swimming pool is one of the many premium amenities at Sun Centro Town. Photo: Sun Property
Following the launch of the first two towers, Tower C3 has just been introduced, located near the international passenger port and marina, capturing the influx of international visitors to Quang Ninh during the year-end festival season. It also offers stunning views of the Ha Long Bay fireworks. Residents of Tower C3 enjoy access to premium amenities, including a glass-roofed swimming pool, sky lounge, spa, gym, and a 5-star lobby. With its central location and modern design, C3 is poised to become a new investment hotspot in Bai Chay’s real estate market this quarter.
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