Bùi Xuân Huấn, famously known as Huấn Hoa Hồng, rose to prominence through a series of moralistic videos interspersed with displays of wealth. Born in 1984 in Yên Bái, Huấn frequently captivates social media with glimpses of his lavish lifestyle in Hanoi.
On social platforms, Huấn regularly shares his daily life and livestreams from his villa, reportedly located in the Dương Nội urban area (Hà Đông), which also serves as the headquarters of HL Group Corporation, a company where he is the legal representative. Additionally, Huấn owns another residence in Vinhomes Ocean Park (Gia Lâm, Hanoi).
Huấn Hoa Hồng’s Villa (Source: Youtube)
Videos reveal that his Vinhomes Ocean Park residence is extravagantly designed. A large gold-plated buffalo statue adorns the yard, while the interior features gold-plated railings and intricate decorations. Notably, the house includes a 500 million VND giant frog statue near the altar and a 2 billion VND gold-plated bull outside.
The 5-story house, with a floor area exceeding 100 m², is equipped with an elevator and valued at approximately 50 billion VND.
Huấn has also dedicated a spacious worship room on the top floor, lavishly furnished with precious wooden items, including a pair of 24k gold-plated vases.
The front yard often showcases a collection of luxury cars worth tens of billions of VND. Previously, Huấn boasted of owning a nearly 6 billion VND Range Rover Sport, a 7 billion VND Porsche Panamera, a 5 billion VND 2020 Mercedes Maybach S450, and high-performance motorcycles like the Kawasaki Z1000 and Ducati Diavel.
Despite controversies, Huấn’s image as a social media tycoon attracts a massive following. During livestreams, he often claims to possess assets worth hundreds of billions of VND.
According to the Financial Market (a specialty page of Kinh tế và Đô thị newspaper), since 2022, Huấn and his wife have shifted to online business, frequently livestreaming to sell products on social media. Their offerings range from fragrances and cosmetics to physiological products, with a focus on “surprisingly affordable” perfumes. Additionally, the National Business Registration Portal lists Bùi Xuân Huấn as a key figure in multiple companies across various sectors.
Huấn was also known as the legal representative of HL Group Corporation, headquartered in Dương Nội (Hanoi), operating in automotive sales, cosmetics, and real estate. He is a capital contributor and representative at 168 Service Joint Stock Company and Huấn Hoa Hồng Restaurant, and a shareholder in FB Asia Service Joint Stock Company.
Notably, in May 2025, Huấn expanded his business ventures by launching the Chiến Huấn JP Japanese Juniper Garden in former Hoài Đức district (Hanoi). This garden specializes in high-value Japanese junipers, with some trees priced up to billions of VND. The project is backed by Chiến Huấn JP Japanese Juniper Garden LLC, established in April 2024 with a charter capital of 9 billion VND, in which Huấn invested 4 billion VND, holding 44.445% of the shares.
Bùi Xuân Huấn (born 1984, Yên Bái) gained social media fame through videos flaunting wealth, luxury cars, and moral advice for youth. However, his fame is accompanied by legal troubles.
In September 2019, during a police raid on an entertainment venue in Bình Thạnh, HCMC, Huấn tested positive for synthetic drugs and was mandated to undergo compulsory rehabilitation. In March 2020, Lào Cai City Police caught him using prohibited substances in a hotel, with tests again confirming drug use. After two violations, he faced a maximum 24-month compulsory rehabilitation order.
In April 2020, he falsely claimed on Facebook that “80% of HCMC officials, civil servants, and youth had used drugs,” resulting in a 7.5 million VND fine from the Hanoi Department of Information and Communications for defaming state agencies. The same year, the Ministry of Information and Communications fined him another 7.5 million VND for a video falsely using the VTV logo and incorporating footage from “Chuyển động 24h” to solicit donations.
Additionally, Huấn sold a book titled “Nhà xuất bản SG” for 799,000 VND, marketed as a “wealth-building secret,” but the Publishing, Printing, and Distribution Department confirmed it was unlicensed. Later, he released the MV “Muôn kiếp là anh em” on YouTube, advising against gambling while promoting online gambling platforms like Go88 and 789club, which are illegal in Vietnam.
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