Aan Clean Rice Triumphs as Top 10 Most Trusted ASEAN Brands 2025

This prestigious award is a well-deserved recognition for businesses with strong brands, high-quality products, and services that earn the trust of investors, partners, and consumers alike. To achieve this honor, Aan Clean Rice has rigorously met stringent criteria, demonstrating exceptional competitive capabilities, a solid reputation across multiple countries, and product quality that adheres to current international standards.

Being featured in the Top 10 Most Prestigious Brands in ASEAN 2025 is a clear testament to the superior competitive edge and quality of Aan Clean Rice, which has successfully conquered demanding markets such as Japan and Europe. This achievement is not only the result of continuous innovation and effort but also a reaffirmation of the brand’s commitment to product quality and customer-centric values. With this victory, Aan Clean Rice pledges to continue investing in technology, optimizing processes, and enhancing quality, contributing to the sustainable development of Vietnamese agriculture and reinforcing its position as a national brand, while fostering regional prosperity.

Also, in October 2025, Aan Clean Rice was honored by Vietnam Report as one of the Top 5 Most Prestigious Food Companies in 2025, within the dry food and instant meals category. This award is based on three scientific and objective criteria: (1) Financial capacity as reflected in the latest financial reports; (2) Media reputation; and (3) Surveys of research subjects and stakeholders.

Rebranding and Ready to Accelerate in the Green Era

Starting September 1, 2025, Aan Clean Rice officially launched its new logo and packaging across all communication and operational activities. This is a pivotal part of Aan’s rebranding strategy to enhance competitiveness, align with the global trend of green consumption, and promote sustainable development, both in Vietnam and worldwide.

The new Aan logo features rounded fonts designed with a philosophy of balance, using a dominant green palette that symbolizes nature, clean agriculture, well-being, and happiness. It also embodies dynamism, modernity, and creativity. The logo’s focal point is a vibrant orange circle, representing the sun—a source of life, warmth, and natural energy that nurtures rice paddies. The bold orange hue also signifies vitality, growth, and hope.

Aan Clean Rice’s new brand identity

Rising in the new era of green, clean, and sustainable agriculture, Aan Clean Rice’s brand upgrade carries a fresh message: “More than clean rice—Aan embodies a lifestyle.” Each grain of Aan rice carries the producer’s commitment to health, well-being, and happiness, promoting a dynamic, creative, modern, and trendy way of life.

On this new journey, Aan Clean Rice continues to accompany consumers in nurturing millions of wholesome meals, supports farmers in securing stable markets and incomes, and pioneers green rice production in line with international standards. These efforts contribute significantly to sustainable agriculture, solidifying the brand’s superior quality and gradually winning over both domestic and international consumers.

About Aan Rice

Aan Clean Rice is the culmination of a closed-loop value chain, “from farm to table,” where every step—from sowing, cultivation, and harvesting to production, packaging, and storage—is meticulously controlled to ensure food safety in accordance with the Ministry of Health’s standards. Aan invests in state-of-the-art cold silo storage systems to preserve the maximum nutritional value of each rice grain.

With a passion for bringing Vietnamese agricultural products to the global stage, Aan Clean Rice has become a trusted choice in major Japanese supermarket chains and has successfully entered several demanding European markets.

Aan Clean Rice has been twice recognized as a Vietnamese National Brand by the Ministry of Industry and Trade and has been awarded the High-Quality Vietnamese Product certification.